“We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It’s not like we go brochure, television, mail. It’s Web, and then everything else. It’s social media first, and everything else.” – Ted Leonsis, owner of the Washington Capitals
The panel,"Cross Cultural Communication in Technology, News Media & Film" will address the various opportunities (and disadvantages) that one can count on when communicating cross culturally via the web. Our panelist will openly, and organically, discuss ways in which you can make communicating online useful to you no matter where you are based, your orgin, or your culture.
“The hardest thing for marketers is to turn over the brand experience to the community and let them define it.”– Eric Erwin, executive vice president of marketing and product development at Wilton
This panel will address how the multicultural consumer coupled with the power of social media can make or break your brands (personal or company's) advertising, marketing, or public relations campaigns if you fail to address them.
