Over the last five years, growth in the area of interactive & digital advertising has been staggering. Creative directors are looking for team members who truly understand interactive and how it must integrate functionally and creatively with each campaign. Unfortunately, when you go looking around today for interactive talent, you find very few who are truly capable of getting the job done. This is not only a problem now, but it's going be to a huge problem for the industry over the next 10 years. We are quickly approaching a time when interactive is no longer going to be used only in more progressive ad campaigns but in all campaigns.
We need interactive pros, and we need them now. Our panel will provide a brief overview of interactive & digital in the creative side of advertising and some thoughts on our needs for the future.
Panelists include: