A debate exists in the digital marketing world: is social media marketing more successful, transparent and engaged when it’s done in-house? Or, do outside firms – PR, digital, or social media agencies – bring more to the table due to specialized expertise and experience? This session will attempt to put an end to the debate by exploring , through a real-world examples, the reasons why a combination of in-house and outside talent offers the best solution. The panelists will share their tricks, tips and lessons learned by co-managing the successful, multi-channel social media program for SunTrust Bank and the Live Solid brand.
Stuff Mom Never Told You is a podcast hosted by women that focuses on female-related topics, including pregnancy, dating and beauty. Instead of getting stuck in the women’s niche, we’ve won over a robust, interactive male audience by building credibility and keeping the conversation open to everyone.
This presentation includes online gender dynamics and niches, examples of how a women’s interest
podcast wooed male listeners and broadened their audience demographic and why dissolving digital
gender niches matters. This session also incorporates perspectives on finding and creating a niche and/or expanding an audience beyond a particular niche.
Are you looking to increase e-commerce sales without pouring more money into driving traffic to your website? Is your e-commerce website not turning visitors into customers, and you're not sure why? In this class, you'll discover design factors that make it easier for customers to purchase, what works in terms of cross-selling and up-selling, and much more. You'll walk away with usable advice to drive more sales immediately or build into your future e-commerce strategies.
We work hard to grow our social communities beyond the “1 million fan” mark by gaining consumer trust and developing brand advocates, but what happens when s!@# hits the virtual fan? Through real-world examples from the US Marine Corps’ social media team, learn how to avoid a social uprising, keep the trust of your consumers and continue fan acquisition after the issue’s been resolved. You will learn the best ways to use your social communities as an outlet for crisis response and how your well-developed communities can actually help you spread awareness and positivity. Attendees will hear about the hierarchical response process that the USMC team developed for responding to uproars over controversial current events and governmental decisions that impact the lives of millions.
Social Media & Money: Can it help you save more, spend less? What kind of money conversations are happening online today? Learn how social media is changing how people talk about and manage their money.
Over the last five years, growth in the area of interactive & digital advertising has been staggering. Creative directors are looking for team members who truly understand interactive and how it must integrate functionally and creatively with each campaign. Unfortunately, when you go looking around today for interactive talent, you find very few who are truly capable of getting the job done. This is not only a problem now, but it's going be to a huge problem for the industry over the next 10 years. We are quickly approaching a time when interactive is no longer going to be used only in more progressive ad campaigns but in all campaigns.
We need interactive pros, and we need them now. Our panel will provide a brief overview of interactive & digital in the creative side of advertising and some thoughts on our needs for the future.
Panelists include:
Join Virginia Miracle, Robyn Cobb and Brian Smith from Ogilvy's 360° Digital Influence team as they discuss the importance of social business. Social Media is no longer the shiny new object; it has become more of an expected medium over time.
Think about it, how often do you look for a company’s Facebook page before even visiting their website? As organizations begin to embrace the social sphere as a critical medium to connect with their constituents, the organizations that will rise above the noise will be the ones who not only evolve their communications but their enterprise as well. Join us to learn how your organization can realize the business value of social media and transform your enterprise.
This is an RSVP-only event. Click here http://anyvite.com/gpvx6h2mz7
We will discuss:
In this economy people are seeking ways to stretch their dollar. Brands are trying to find ways to gain new customers - Social Couponing provides an avenue for both.
This session will have panelists from social couponing vendors, as well as, companies that utilized their services to gain new customers and create loyalty amongst existing ones.
Join moderator, Dorothéa Bozicolona-Volpe and Social Media Club of Atlanta on November 9th at 10:00 AM for this exciting dialogue about the wonderful addition this new avenue adds to the marketing landscape!
Speaker Info
Dorothéa Bozicolona-Volpe, Social Media Strategist & Marketing Technologist
Fluent in 4 languages and developing business for international brands (Fortune 500) via integrating social media and digital strategies, strategic partnerships, and marketing technologies. Social Media & Branding SME - teaches marketers how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans. Avid skateboarder who Tweets to relax.
Clients include Ryan Seacrest Productions, Chrysler, Cingular Wireless (AT&T), Georgia Tech, InterContinental Hotels Group, Mercer, Ogilvy & Mather, Reader’s Digest, Qualcomm, Turner Network Television, Coca-Cola, and others.
John Stupka,Blue MedSpa-President/CEO
John Stupka, a dedicated and passionate entrepreneur, launched Blue MedSpa to share a vision. This vision is to make a positive difference in the lives of our guests, the spa industry, and our supporting community. BLUE MedSpa is the Southeast’s premiere destination for traditional spa offerings combined with Anti-Aging, Appearance Medicine, and Wellness programs.
John Stupka is proudest of his current accomplishment, Blue MedSpa, chosen in its first year as one of the top 55 spas in the world by Condé Nast Magazine. Creating Blue MedSpa has allowed John to reach a greater number of individuals, organizations, and charities. John has donated his time and resources to many charitable organizations including; The Dallas Austin Foundation, Jane Fonda’s G-CAPP, AID Atlanta, Childkind, New Leash on Life, Project Open Hand, and The American Cancer Society. He is a member of the International Spa Association and the Medical Spa Association. John’s commitment to health and wellness and his desire to educate, nurture, and promote the overall well-being of every client is his driving force and non-stop motivator.
Niya McIver, Candy Cake Company-CEO
Niya McIver is the owner of Candy Cake Company, a specialty dessert business established in April 2010. She graduated Florida State University in 2001 where she studied Business and Psychology. After graduating, she entered the field of insurance, then moved on to merchandising for Neiman Marcus Direct corporate offices in Dallas, TX. It was there that she was introduced to the mini dessert concept that would spark her entrepreneurial future. She realized that baking, which was once only an enjoyable past time, is where she would redirect her career. Niya is a self proclaimed chocolate connoisseur and foodie in her own right. She resides in Atlanta, GA with her family.
Candy Cake Company is a specialty dessert business, providing cake truffles, cake truffle pops, and cake truffle kabobs. Candy Cake Company is an event dessert catering and delivery service serving the metro Atlanta area and shipping nationwide.
Angélique Witcher, Fab'rik-Manager
Born in Lyon, France but grew up in Greensboro, North Carolina. I moved to Atlanta 5 years ago and finished my studies at UGA with a degree in Fashion Merchandising. Been with fab'rik since - started as a sales associate and am now the fab'rik midtown store's manager as well as the marketing manager for the company.
A shop-o-holic's dream, Fab'rik delivers high style without attitude or sticker shock. If you've seen it on the runway or the cover of a magazine, chances are you'll find it at fab'rik, minus the hefty price tags. All items are priced under $100 except for the extensive denim collection...we all have our vices. fab'rik looks out for those who appreciate a unique sense of style and therefore we only carry a limited quantity of each item. Those who shop in the boutiques already know the drill, first come, first serve. Clothing doesn't stay around long. The bad news...you have to be quick, if you like it you better grab it. The good news...you have the confidence that not everyone will be wearing your same outfit.
Ashlyn Seraphin, Gilt City-Atlanta Curator
Gilt City provides access to unique and coveted lifestyle experience in the world’s most dynamic cities—at insider prices. Each sale lasts a limited time and features a city’s most sought-after restaurants, spas, concerts, cultural offerings and more.
Gilt City provides access to unique and coveted lifestyle experience in the world’s most dynamic cities—at insider prices. Each sale lasts a limited time and features a city’s most sought-after restaurants, spas, concerts, cultural offerings and more. Gilt City currently features offers in New York, Boston, Chicago, Miami, San Francisco, Los Angeles, Tokyo, Atlanta, Dallas, Seattle and Washington, D.C. A subsidiary of Gilt Groupe Inc., Gilt City is headquartered in New York City with local curators in each market. To find out more please visit www.giltcity.com.
Patrick Best, Half Off Depot- Co-Founder
Patrick Best is Co-Founder and President of Halfoffdepot.com, one of America's Top 10 Deal Sites (USA Today - Sept. 2011). Before launching Halfoffdepot.com in April 2008, Patrick was the publisher of The Sunday Paper, an alternative newsweekly in Atlanta, GA. He was Advertising Director for Creative Loafing-Atlanta from 2000-2004. In the '90s, he published successful weekly arts and entertainment publications: Poets, Artists & Madmen, Atlanta Press and 99Xpress. Patrick is an avid writer whose essays and articles have been published in many newspapers and magazines, including Atlanta Magazine and The Atlanta Journal-Constitution. He's an '80s Hair Metal Band Historian and Ping Pong Master.
Half Off Depot isn’t just another online discounter. That’s because we do more than just scream and shout about Atlanta daily deals. Half Off Depot has the best offers on everything you love all the time. So there’s never any pressure to buy now or forever pay full price. At Half Off Depot, you’ll always save 50% - 90% on all of your favorite Atlanta restaurants, adventures, spas, services and more – whenever you feel like it and not the other way around.
Rob Stearns, Living Social-General Manager
Graduated from Emory Univ in late 70's,Spent 6 years in National TV sales with HRP TV, Sold over $81M of radio advertising in his career, 24 yrs at Jefferson Pilot's STAR 94 Radio as Sr. AE, LSM, and evnetually NSM. Has been the General Manager for Atlanta since March 2011.
LivingSocial offers daily deals on handpicked experiences that can be shared with friends. Our mission is to add surprise to every calendar. So we dig deep, pursuing both the things that define a place and the undiscovered jewels. We design total experiences that bring an adventurous, loyal new following to local businesses. Innovation and imagination have made LivingSocial the fastest-growing company in the social-buying category. We satisfy cravings for the new and different at significant savings. LivingSocial means living with real connection. We shape social lives.
Jamie Bendall, Punchline Comedy Club- Co-Owner
Jamie Bendall did his first open mic in the fall of 1991 at a place called The Comedy Act Theater. Some of the other amateurs at that show included Don Curry, Bruce Bruce, Tim Murrary, Sommore, and Chocolate. Currently, Jamie is an attorney licensed to practice in New York, Georgia, and Massachusetts with the law firm of Bendall & Mednick (www.reallawyers.net).
His primary practice area is personal injury where he helps get justice for those who have been injury or killed by the negligence of others. Some call it ambulance chasing, but he calls it an honorable way to make a living.
The Punchline. With more than a million customers entertained, they've had more than 3,000 comedians perform at their club, which is more than any other comedy club presently or formerly in Atlanta can claim. In the heart of the metro area, 1/2 mile north of 285 off Roswell Road, they are the best comedy club showcase showroom..
Michael Foroobar, Scoutmob-Analytics and Marketing partnerships
Michael Foroobar works on analytics and marketing partnerships for Scoutmob, a mobile company delivering original local content and deals to smartphones. Previously, Michael managed analytics and strategic projects for uShip.com, a marketplace for transportation.
Scoutmob curates free deals and fresh local content to motivate you to explore your town. Discounts are delivered directly to your mobile device by iPhone, Android and Blackberry app or text message, and instantly redeemed using location-based technology, eliminating the need
...What's Up Interactive Presents "Caring For Your Customers On Social Media"
Today's consumer lives and breathes social media and as marketers it is crucial to care for them via multiple platforms. Learn about how AT&T and Georgia Aquarium support growing social audiences, develop ROI from social media, and mediate conversations happening online. This event will be moderated by Keith Meade, COO What's Up Interactive.
Attendees will have access into the Georgia Aquarium and discounted parking in the attached parking deck! You can visit all of the Aquarium's exhibits and galleries and stop for lunch in Cafe Aquaria!
What’s Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers’ businesses. What’s Up delivers mobile app development; creative website design; social media marketing strategies; video production; innovative organic search marketing that successfully builds online audiences and email marketing solutions. What's Up's clients include AT&T, Georgia Aquarium, Georgia Lottery and Fox Television stations, among many others. To learn more, please visit whatsupinteractive.com and follow on twitter.
Many people in the user experience and usability community practice user-centered design (UCD). We design for user needs and tasks, which we uncover through interviews, laboratory sessions, and questionnaires either during or after use.
I will add to the set of tools for brand marketers and agencies to allow them to create products and services *WITH* their users. I'll help them understand how to shift their thinking away from thinking of users as experimental subjects and toward design partners. Then I'll set out methods, tools, and tips to use during their design processes (using case studies from our work for healthcare and automotive clients).
This session explores the position of Google+ in the social media landscape and its advantages/disadvantages for consumers and businesses.
Highlights will include recent innovations/additions to the Google+ platform, potential (rumored)
integrations with other Google services, privacy/publicity strategies, and case studies of
businesses/organizations who are active/effective in the space.
Leveraging the AT&T case study, this session will showcase how to create internal and external brand ambassdors in the B2B social space.
Social media and digital games grow annually in offerings and use. Gamification and badges provide promotions-driven user action for ROI. MMO games and virtual worlds continue to offer marketing visibility. What's right for appropriate usage, and when should they be used?
Join the Atlanta Interactive Marketing Association Social Media SIG for this session on the psychology of gamification and how and when games can be used most effectively. Speakers include Rob Kischuk, founder of Bad.gy, and Gabe Aldridge, co-founder of The SuperGroup, moderated by Jake Aull, GSU adjunct instructor of social media marketing and SEO.
Do you ever wonder where the line is between the real you and your online persona? Personal branding is all about promoting the “ideal you,” but it only works when it reflects the authentic individual behind the brand. This session will explore ways to build your personal brand without losing sight of the real you. Learn to express your personal value proposition, your unique vision and mission, and put your best foot forward without wearing someone else’s shoes.
Social CRM is a concept suggesting that Customer Relationship Management (CRM) systems should be highly integrated with social media and other available customer internet data sources to produce a more in-depth, informational, and business intelligence-driven customer information set. This session explores the relationship between social networks and CRM platforms, from both a strategic and technical viewpoint. Third-party applications that help capture and transmit social data to CRM systems are explored. Finally, decision making and sales process based on this enriched customer information set is treated, with a look at return on investment of these initiatives.
In this presentation, “How to Acquire More Customers: The Killer Business Strategy,” Ken will explain why customer acquisition is the most essential strategy in your marketing arsenal and why conversion is the single most powerful lever in your marketing process. He will share some of the most common mistakes companies make that kill customer acquisition along with the basic “killer business strategies” that can be used to organize business efforts and drive long-term profits and customer growth for businesses. It’s this strategy that has led Ken and his agency to generate billions of dollars in revenue for its clients.
Before you spend a single dollar on marketing, get started at this interactive workshop to discover 5 steps to modern marketing. Discover how to focus your plans before you’ve wasted money on “me-too” marketing. Learn which marketing channels and which mix of those channels offer the best potential for increasing your sales. So BYOL (bring your own laptop) or JBAP (just bring a pen) because you’ll create a custom marketing profile and outline of a plan – one that identifies the best marketing mix and communication channels to reach your customers. Stop wasting money; start here and learn how best to say it and sell it!
Bring a camera, a tripod, and get ready to become a web video producer. This session will be a hands on workshop that covers the basics to help attendees start producing simple, and effective web videos.
This session will address: affordable production equipment, production techniques, storytelling, legal
considerations, software, social video networks, and how to start leveraging video for business, and branding. You'll also learn basic shooting and lighting techniques, how to capture optimal sound, and basic editing.
Flirting between consenting adults is human nature, and technology has helped some people take it to extremes. Mistakes are human nature too, and when the two combine, relationships and careers can spiral downhill. This isn’t just about what prompts people – even public figures – to “sext;” it’s about social media’s ability to become an extremely public “lie detector” – putting the best and the worst of human nature out for everyone to see. It also covers common social media mistakes of all types, and ways to avoid them.
A panel discussion - including representatives from a few of Atlanta's largest companies - on how corporations are establishing social media policies.
Topics we will address will include
If the thought of implementing an SEO strategy seems too daunting for a small business owner like yourself, then this workshop is for you.
Rather than tell you what to do, we’re going to show you what to do (and what not to do) through case studies, examples, graphics, and stories. We’ll review the basic fundamentals of SEO and share action strategies that you can take away and implement immediately.
Get ready to take notes as we discuss the myths, misunderstandings and must-do action items to start kick-start an effective SEO strategy.
Bring your laptop, or go old school with pen and paper.
When you're hosting an event you want the right people to attend so you've got to get the right message to the right people. Find out how to promote your event to increase attendance, encourage engagement during your event, and get feedback after your event using the power of social media.
