Mobile Application and Marketing Ecosystem Strategy, Technology and Development day-long conference.
Join us at Newell Rubbermaid's auditorium to hear Ted Wright deliver the Opening Keynote for Digital Atlanta. This event will also be livestreamed and posted online in case you can't make it!
The founder and managing partner of Fizz, Ted Wright has been at the forefront of word of mouth marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Ted leads his team of word of mouth marketing professionals from Fizz’s offices in Atlanta. Ted is most proud of his team’s ability to consistently deliver triple digit ROI on its clients’ marketing investments.
Over the last decade, Fizz has become a global leader in word of mouth marketing with clientson every continent in all major categories. Enjoying the status of “go to” agency for successful CMOs, Ted and his team at Fizz have been honored for their work with a variety of awards, including a Clios, Effies and Wommies.
An alumnus of Booz Allen & Hamilton, Ted also holds an MBA with honors from The Universityof Chicago, enjoys excellent bourbon and drives too fast.
Interact with our panel of experts from companies including UPS, CBeyond, Arby’s, ING, Turner Entertainment (and more) as they help three small and mid-sized businesses revamp their social media strategy right in front of your eyes.
The SMB Social Media Makeover Forum is designed to bring seasoned industry professionals together with local Atlanta marketers like you to share advice and best practices in real life case studies.
We’ve assembled a top notch panel of experts to help guide these marketers through the most common social media strategy touch points:
You are not alone when it comes to figuring out how to make social media work for you. Stop wondering how to engage customers, get leads, or influence key decision makers using social media and join us November 8 as we show you how to harness the power of social media for your small or mid-sized business.
The SMB Social Media Makeover Forum takes place during Digital Atlanta 2011 – a weeklong (November 7-11) calendar of events that will focus on the digital and social media scene in Atlanta. Last year’s inaugural celebration attracted more than 3,000 people including business owners, entrepreneurs and professionals from various industries, non-profits and educational institutions. Organizers expect an even bigger turnout this year.
Program:
8:00 – 8:30 AM Registration and Breakfast
8:35 AM Introductory Remarks by Dan Greenfield
8:45 AM Makeover Case # 1
Consultants:
Mark Henneges – Head of Digital Strategy, ING
Nicole Jayne – Director of Community, Scoutmob
Shana Keith – PR Director, Cbeyond
9:45 AM Break
9:55 AM Makeover Case #2
Consultants:
Debbie Curtis-Magley – Public Relations Manager, UPS
Josh Martin – Manager of Social Media, Arby’s Restaurant Group
Seth Miller – Senior Manager, Turner Entertainment Networks
Judi Knight – President, New Tricks
10:55 AM Break
11:10 AM Makeover Case #3
Consultants:
Shashi Bellamkonda – Director of Social Media, Network Solutions
David Landsman – Director of Strategic Alliances, mtg.com
Michael Erickson – Director of Marketing, Fifth Group Restaurants
12:10 PM Concluding Remarks and Thank You
Benefits of Attending:
As a registrant, you will discover you are not alone when it comes to questions about social engagement as many SMBs face similar challenges. You will benefit from the experiences of other small and mid-sized businesses. You will see first-hand what it takes to implement a successful social engagement strategy.
The event will give you ample opportunity to network, ask questions, and get feedback on your social engagement experience.
A debate exists in the digital marketing world: is social media marketing more successful, transparent and engaged when it’s done in-house? Or, do outside firms – PR, digital, or social media agencies – bring more to the table due to specialized expertise and experience? This session will attempt to put an end to the debate by exploring , through a real-world examples, the reasons why a combination of in-house and outside talent offers the best solution. The panelists will share their tricks, tips and lessons learned by co-managing the successful, multi-channel social media program for SunTrust Bank and the Live Solid brand.
The mobile landscape is as broad and varied as any landscape that businesses have ever been challenged with supporting - arguably, even larger. So how do we begin to navigate these unchartered waters to begin to create a mobile strategy that fits our business? In this discussion, we'll explore some of the major "cultures" (platforms) in terms of their populations (market share and demographics), customs (behaviors, habits and expectations), governances, user interfaces, and belief systems in order to assist in creating an effective mobile development strategy. We'll also provide concrete development recommendations that businesses can begin implementing today.
Public Relations serves a different role at various life stages of fast growth technology firms. Come to this session to learn how to:
Lisa will use examples of how Atlanta technology firms have successfully used P.R. techniques to outpace their market. You'll come away with:
Round table discussion on common challenges faced by small business owners and entrepreneurs in VR use of digital marketing. Each registrant will receive a pre-session survey and it will be asked to bring a challenge to this session that others can discuss and provide suggestions to resolve.
At the end of the session, attendees will:
Please join Dorothéa Bozicolona-Volpe @ 22squared as she guides attendees through some of the best technologies the state of Georgia has to offer!
Georgia based technology firms with solutions in the areas of digital advertising, mobile, marketing, social media monitoring & marketing, CRM, eCommerce solutions and content distribution will be sharing case studies and best practices for your business!
Host Company:
22squared: 22squared is an 89-year-old independent agency with a startup mentality. We help our clients cut through the grey of complexity with a black and white perspective by encouraging brands to choose an enemy that gives them a potent and provocative reason for being, one that consumers can get behind and talk about. We apply this approach and other proprietary conversation strategies to create exponential ideas for Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Florida’s Natural Growers, Publix Super Markets, Inc., Shoe Carnival, Southeast Toyota Distributors and other iconic brands. If you’d like people to start talking about your brand, check us out at 22squared.com. We’re looking forward to the challenge.
Presenting Companies:
BLiNQ Media: BlinqMedia, BLiNQ Media is a Social Engagement Advertising (SM) company that delivers break-through social media advertising results with real-time audience insight for agencies and big brands. A leading global innovator in social engagement advertising, BLiNQ delivers rapid, scalable results through a blend of technology, experience and proprietary processes.
BLiNQ has developed the most innovative Facebook advertising platform, BLiNQ Ad Manager (BAM). BAM is easy to use and automates complex campaign planning, execution, management and insight. BLiNQ was one of the first companies in the world to obtain Alpha access to the Facebook Ads API and is continuing to partner with emerging social media advertising platforms. Agencies currently tapping the power of BLiNQ Media and BAM include WPP’s Group M, Publicis, Omnicom World Group, IPG, Turner Media Group, Havas Digital and 22Squared, among others.
Fanforce: Fanforce is an innovative software platform that is transforming how the world mobilizes and manages its fans. Fanforce tells you what your fans are doing, guides you on how to mobilize more fans into action, and helps you create emotional connections that drive more engagement. It is the ideal solution for organizations who 1) have fans, and 2) have specific things they want their fans to engage in.
Gabacus: Gabacus delivers the ability to identify and target the right audience in real-timefor high conversion rate. The targeting is accomplished using real-time patterndetection on social media content based on content, topics and location.
Looxii: Looxii (look-see) is a next generation social media monitoring platform designed with simplicity in mind. The software delivers powerful social media insights with minimal clicks. It is currently used by many happy customers – mostly digital agencies – pushing the boundaries of what social media can do for business.
PlacePunch: PlacePunch is a location-based marketing platform that enables businesses to drive more customers to their venues, build customer loyalty and gain new insights into their customer base. PlacePunch includes tools to run loyalty and marketing programs that integrate with Foursquare, Facebook, Twitter and other location-based social networks
Rocket Dispatch: Rocket Dispatch believes in delivering effective communications as cost-effectively as possible. Because of our unique blend of strategic partnerships, use of open source technologies and a focus on keeping corporate costs low, we believe we can change the paradigm of effective communications. Sending mass messages, regardless of channel - Email, SMS, Voice, Chat, should be a bolt-on to your existing application, not a high-price, slow-to-market effort. With the Rocket Dispatch API, we achieve that.
ShopVisible: ShopVisible delivers evolving commerce solutions for clients--companies who are seeking better experiences and relationships with their customers enabled by agile, extensible, and seamless technology. For ShopVisible, commerce is more than a well-facilitated transaction; it's an entire ecosystem of people, processes and technologies coming together. Our SaaS on-demand commerce platform provides the innovation and adaptive structure to help companies and their communities thrive everywhere that transactions take place.
Soket: Soket is a SaaS-based, “loyalty command center,” enabling local organizations and their PR and Marketing agencies to orchestrate how they interact with patrons online - from social networks to their own websites.
Teledini: Teledini brings the magic of a smart phone to your browser. By combining rich content integration with a full-featured phone service, Teledini changes the way you communicate. Make and receive calls right from your browser for free without disrupting your surfing. This isn't some crappy streaming audio phone. We're talking full SIP-based VOIP service right in your browser. Import or sync your contacts? Manage voicemails? Custom skins and audio effects? Yep. And the phone network? Peer-to-peer, local, long distance... even your own phone number! And yes, multi-device support and custom ring plans.
TripLingo: TripLingo provides international travelers a customized application containing the language and culture tailored to their unique needs for their trip. Unlike unwieldy phrasebooks with out-of-date information or complex, boring software focused on fluency and phrases you’ll never use, TripLingo creates a tailor-made experience just for your travels. TripLingo equips travelers with all the slang, culture and context they would ever need to practice at home or use while traveling. Fun, clear, concise, even flirty, TripLingo helps you communicate with the locals in the way they speak, master pronunciation with audio clips in articulated or conversational speeds, and memorize a set of phrases with intelligent flash cards all from your phone on the go even without a network connection. TripLingo is there when you need it; accessed via the web and through native iPhone, Android, and Windows mobile devices. Make the most of your travels and go from boorish to sophisticated in minutes with TripLingo.
TwitPay: TwitPay is the leading provider of easy, secure payment solutions for social networks. Headquartered in Atlanta, Georgia, its patent pending technologies and breakthrough applications allow organizations and merchants to generate revenue from their social networks. The company is funded by TomorrowVentures and CompuCredit.
Vitrue: Vitrue is the leading Social Relationship Management (SRM) platform, a software-as-a-service (SaaS) technology, that partners with brands, marketers and agencies around the world to maximize their social community engagement. The Vitrue SRM platform gives brands the ability to scale across multiple social networks, target global to local, and publish content that drives and facilitates the two-way dialogue between brands and their fans. In addition, Vitrue, an original Facebook Preferred Developer Consultant, provides clients access to deep analytics, industry insights and best practices, product training options and high-touch customer service, giving brands a competitive advantage.
…
In today's technology landscape, social media is everywhere, and every brand, company, organization, and person is trying to figure out how best to use it. Brands in particular strive to maximize interaction with consumers and drive sharing of their name and products. With the rise of Zynga in particular, brands have started marketing within social game environments. For example, you can shop at Old Navy in CrowdStar's "It Girl" or buy a slurpee from 7-11 in Zynga's ”FarmVille." While brands can reach their audience from this perspective, there is still something lacking in the interaction. Enter real social creation.
Join Marshall Sees Jr, founder of gaming start-up MOWGLI to learn how brands are creating games that enable people to create something real, with their friends, and then take it outside the game. For example, MOWGLI's game Songster enables users to easily create original music by dragging and dropping loops in a game environment. This act of creation results in a significantly more compelling reason for users to share what they've done. The exciting thing is that the concept of real social creation can be harnessed by any company in a way that drives their consumers to a deeper interaction and connection with the brand online.
Key Topics:
Stuff Mom Never Told You is a podcast hosted by women that focuses on female-related topics, including pregnancy, dating and beauty. Instead of getting stuck in the women’s niche, we’ve won over a robust, interactive male audience by building credibility and keeping the conversation open to everyone.
This presentation includes online gender dynamics and niches, examples of how a women’s interest
podcast wooed male listeners and broadened their audience demographic and why dissolving digital
gender niches matters. This session also incorporates perspectives on finding and creating a niche and/or expanding an audience beyond a particular niche.
85% of American adults have a mobile phone – mobile web users will outnumber PC web users by 2012. The explosive growth of the mobile device market has created new opportunities for marketers to reach potential customers, but so many still don’t take advantage of mobile.
In this presentation, you’ll learn how to successfully integrate mobile into your existing marketing campaigns to extend their reach, improve their effectiveness, and increase their ROI. We’ll discuss search and display advertising, SMS, QR codes and location based services and how they can integrate with online and offline marketing campaigns.
QR Codes and Mobile Tags leverage the capabilities of smart phones to dazzle your audience with videos and interactivity straight from your marketing collateral. QR codes are used by brands, organizations, universities, museums and even municipalities as a quick and easy connection to their online message. Stand out with fun and innovative online offerings!
Learn how to:
Bring your laptop and your lunch!
Food and drinks are available for purchas at the roam cafe.
Enterprise Social Media Marketing Conference
Are you looking to increase e-commerce sales without pouring more money into driving traffic to your website? Is your e-commerce website not turning visitors into customers, and you're not sure why? In this class, you'll discover design factors that make it easier for customers to purchase, what works in terms of cross-selling and up-selling, and much more. You'll walk away with usable advice to drive more sales immediately or build into your future e-commerce strategies.
It used to be that getting in the head of your customer and delivering the relevant content was enough. Content has traditionally been viewed as king, but mobile introduces another, perhaps more important, dynamic to the ecosystem—context. Delivering the right content at the right moment to facilitate the desired action is the new Holy Grail for business.
We examine how to integrate GPS and other mobile capabilities into a multi-channel experience that includes apps and mobile web. We also explore the emerging mobile ecosystem, such as what marketers should do if all devices become smartphones, what about NFC, etc?
We work hard to grow our social communities beyond the “1 million fan” mark by gaining consumer trust and developing brand advocates, but what happens when s!@# hits the virtual fan? Through real-world examples from the US Marine Corps’ social media team, learn how to avoid a social uprising, keep the trust of your consumers and continue fan acquisition after the issue’s been resolved. You will learn the best ways to use your social communities as an outlet for crisis response and how your well-developed communities can actually help you spread awareness and positivity. Attendees will hear about the hierarchical response process that the USMC team developed for responding to uproars over controversial current events and governmental decisions that impact the lives of millions.
Social Media & Money: Can it help you save more, spend less? What kind of money conversations are happening online today? Learn how social media is changing how people talk about and manage their money.
High degrees of uncertainty mirror in both silicon valley and the entertainment industry. Will my app be downloaded? Will my song reach a high position on iTunes? Interestingly, and surprisingly enough there are lessons in both to be captured. Is the music business and silicon valley “brothers from another mother?” We’ll explore these ideas and more with Music Technologist @professordaddyo, Founder of Stetsasonic and Open Source Recordings.
Speaker Bio:
Hip-Hop historian, music technologist and founder of the original socially conscious band “Stetsasonic;" Daddy-O is a living Hip-Hop legend and one of the most influential voices in trending digital media. Hailing from Brooklyn, New York, Daddy-O has conquered the music industry not only as an artist, but as a mogul that helped launch industry heavyweights Mary J. Blige, Red Hot Chilli Peppers, Keith Richards, Sonic Youth and They Might Be Giants. As an executive, Daddy-O’s work began in 1995 with Universal Records where he was responsible for artist discovery and development. While in this capacity, Daddy-O discovered rap artists Master P. and Mystical and provided A&R services for Sony Records and Warner Music Group. Other notable projects include “And 1 Mix Tapes,” “MTV’s Rip the Runway,” and Omar Bin Hassan’s “Playa or Hata.” He has also done A&R and production work on the
movies “Dangerous Minds,” ”CB4,” and “Lean on Me.”
One of the most compelling minds of our generation; Daddy-O brings an energetic discussion to the latest in digital technology in his online syndicated show, “Get Ya Digital On.”
Over the last five years, growth in the area of interactive & digital advertising has been staggering. Creative directors are looking for team members who truly understand interactive and how it must integrate functionally and creatively with each campaign. Unfortunately, when you go looking around today for interactive talent, you find very few who are truly capable of getting the job done. This is not only a problem now, but it's going be to a huge problem for the industry over the next 10 years. We are quickly approaching a time when interactive is no longer going to be used only in more progressive ad campaigns but in all campaigns.
We need interactive pros, and we need them now. Our panel will provide a brief overview of interactive & digital in the creative side of advertising and some thoughts on our needs for the future.
Panelists include:
Post PC is an era of computing that takes the PC off its pedestal. Though this shift isn’t restricted to mobile devices and tablets, they are spearheading this wave of change as they shift consumer expectations. These devices will be key to amplifying emerging marketing trends. Not only have smartphones and tablets brought mobile to the forefront of strategists’ minds, but we are seeing them applied to enhance traditional media by making it interactive and engaging. By linking mobile devices to TV and print through technologies like audiotagging and visual search, participants have more options for interacting, leading to true three screen experiences.
“The New Girls Club--Women in Marketing – November 8, 2011
Opportunities, challenges, advice and inspiration from amazing women in Marketing
Tuesday, Nov. 8th
Registration and cocktails 5:00-5:30
Session and Q&A 5:30 - 7:00
Reception and networkign 7:00 - 8:00
Cost: $30 AIMA Members, $35 non AiMA, $50 Walk In’s (pending availability)
Venue: Loew’s Midtown,1065 Peachtree Street NE, Atlanta, Georgia, 30309
Join us as our panel of female marketing execs share their career path experiences, their opinion on the existence of a glass ceiling, and how the workplace has changed for women in the last 20 years. The event will start with a short networking/ cocktail event followed by an hour and a half discussion and Q&A time with additional networking time after the event.
Panelists:
Wendy Clark, Senior Vice President Integrated Marketing, Coca-Cola
Anne Murray, Senior Director Marketing, Southwest Airlines
Renu Kulkarni, Executive Director, FutureMedia, Georgia Tech
Mollie Spilman, Head of Americas Marketing, Yahoo!
Daina Middleton, CEO, Performics
Join us this year on Tuesday, November 8, 2011, for the prestigious annual ATPY Awards Gala. The ATPY event boasts the premier event where the who's who of the telecom industry rub elbows and honor outstanding achievements for the year. Last year's event sold out and there are a limited number of individual seats available this year.
Join Virginia Miracle, Robyn Cobb and Brian Smith from Ogilvy's 360° Digital Influence team as they discuss the importance of social business. Social Media is no longer the shiny new object; it has become more of an expected medium over time.
Think about it, how often do you look for a company’s Facebook page before even visiting their website? As organizations begin to embrace the social sphere as a critical medium to connect with their constituents, the organizations that will rise above the noise will be the ones who not only evolve their communications but their enterprise as well. Join us to learn how your organization can realize the business value of social media and transform your enterprise.
This is an RSVP-only event. Click here http://anyvite.com/gpvx6h2mz7
We will discuss:
What's Up Interactive Presents "The iPad: How it's Revolutionizing Business" at the Georgia Aquarium
The trends are becoming obvious- tablets, specifically the iPad, are revolutionizing business. This session will feature Ronnie Ramos, Managing Director of Digital Communications at NCAA. Earlier this year the NCAA launched an iPad app specifically for March Madness and Ronnie will present an overview on the app, their strategy and how the iPad has changed the way they do business. He will also dive into details on how the NCAA integrated social media with the iPad app and how a highly visible brand like NCAA utilizes social media. This event will be moderated by Keith Meade, COO What's Up Interactive.
Attendees will have access into the Georgia Aquarium and discounted parking in the attached parking deck! You can visit all of the Aquarium's exhibits and galleries and stop for lunch in Cafe Aquaria!
Oceans Ballroom Instructions:
Upon entering the parking deck you will need to take a ticket. Once you park in the deck you will need to take the elevator to the first level. DO NOT GO TO THE MAIN ENTRANCE OF THE AQUARIUM. Exit the elevator and walk straight ahead across the deck. Proceed to the ballroom entrance. Enter through those doors and check in at the security desk. You will need to sign in and security will ask to look through any bags you are carrying. Please be advised no guns, knives, matches, lighters or gum will be permitted in the building.
Please contact the following number below if the security attendant is not able to reach your contact for the site visit.
What’s Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers’ businesses. What’s Up delivers mobile app development; creative website design; social media marketing strategies; video production; innovative organic search marketing that successfully builds online audiences and email marketing solutions. What's Up's clients include AT&T, Georgia Aquarium, Georgia Lottery and Fox Television stations, among many others. To learn more, please visit whatsupinteractive.com and follow on twitter.
In this economy people are seeking ways to stretch their dollar. Brands are trying to find ways to gain new customers - Social Couponing provides an avenue for both.
This session will have panelists from social couponing vendors, as well as, companies that utilized their services to gain new customers and create loyalty amongst existing ones.
Join moderator, Dorothéa Bozicolona-Volpe and Social Media Club of Atlanta on November 9th at 10:00 AM for this exciting dialogue about the wonderful addition this new avenue adds to the marketing landscape!
Speaker Info
Dorothéa Bozicolona-Volpe, Social Media Strategist & Marketing Technologist
Fluent in 4 languages and developing business for international brands (Fortune 500) via integrating social media and digital strategies, strategic partnerships, and marketing technologies. Social Media & Branding SME - teaches marketers how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans. Avid skateboarder who Tweets to relax.
Clients include Ryan Seacrest Productions, Chrysler, Cingular Wireless (AT&T), Georgia Tech, InterContinental Hotels Group, Mercer, Ogilvy & Mather, Reader’s Digest, Qualcomm, Turner Network Television, Coca-Cola, and others.
John Stupka,Blue MedSpa-President/CEO
John Stupka, a dedicated and passionate entrepreneur, launched Blue MedSpa to share a vision. This vision is to make a positive difference in the lives of our guests, the spa industry, and our supporting community. BLUE MedSpa is the Southeast’s premiere destination for traditional spa offerings combined with Anti-Aging, Appearance Medicine, and Wellness programs.
John Stupka is proudest of his current accomplishment, Blue MedSpa, chosen in its first year as one of the top 55 spas in the world by Condé Nast Magazine. Creating Blue MedSpa has allowed John to reach a greater number of individuals, organizations, and charities. John has donated his time and resources to many charitable organizations including; The Dallas Austin Foundation, Jane Fonda’s G-CAPP, AID Atlanta, Childkind, New Leash on Life, Project Open Hand, and The American Cancer Society. He is a member of the International Spa Association and the Medical Spa Association. John’s commitment to health and wellness and his desire to educate, nurture, and promote the overall well-being of every client is his driving force and non-stop motivator.
Niya McIver, Candy Cake Company-CEO
Niya McIver is the owner of Candy Cake Company, a specialty dessert business established in April 2010. She graduated Florida State University in 2001 where she studied Business and Psychology. After graduating, she entered the field of insurance, then moved on to merchandising for Neiman Marcus Direct corporate offices in Dallas, TX. It was there that she was introduced to the mini dessert concept that would spark her entrepreneurial future. She realized that baking, which was once only an enjoyable past time, is where she would redirect her career. Niya is a self proclaimed chocolate connoisseur and foodie in her own right. She resides in Atlanta, GA with her family.
Candy Cake Company is a specialty dessert business, providing cake truffles, cake truffle pops, and cake truffle kabobs. Candy Cake Company is an event dessert catering and delivery service serving the metro Atlanta area and shipping nationwide.
Angélique Witcher, Fab'rik-Manager
Born in Lyon, France but grew up in Greensboro, North Carolina. I moved to Atlanta 5 years ago and finished my studies at UGA with a degree in Fashion Merchandising. Been with fab'rik since - started as a sales associate and am now the fab'rik midtown store's manager as well as the marketing manager for the company.
A shop-o-holic's dream, Fab'rik delivers high style without attitude or sticker shock. If you've seen it on the runway or the cover of a magazine, chances are you'll find it at fab'rik, minus the hefty price tags. All items are priced under $100 except for the extensive denim collection...we all have our vices. fab'rik looks out for those who appreciate a unique sense of style and therefore we only carry a limited quantity of each item. Those who shop in the boutiques already know the drill, first come, first serve. Clothing doesn't stay around long. The bad news...you have to be quick, if you like it you better grab it. The good news...you have the confidence that not everyone will be wearing your same outfit.
Ashlyn Seraphin, Gilt City-Atlanta Curator
Gilt City provides access to unique and coveted lifestyle experience in the world’s most dynamic cities—at insider prices. Each sale lasts a limited time and features a city’s most sought-after restaurants, spas, concerts, cultural offerings and more.
Gilt City provides access to unique and coveted lifestyle experience in the world’s most dynamic cities—at insider prices. Each sale lasts a limited time and features a city’s most sought-after restaurants, spas, concerts, cultural offerings and more. Gilt City currently features offers in New York, Boston, Chicago, Miami, San Francisco, Los Angeles, Tokyo, Atlanta, Dallas, Seattle and Washington, D.C. A subsidiary of Gilt Groupe Inc., Gilt City is headquartered in New York City with local curators in each market. To find out more please visit www.giltcity.com.
Patrick Best, Half Off Depot- Co-Founder
Patrick Best is Co-Founder and President of Halfoffdepot.com, one of America's Top 10 Deal Sites (USA Today - Sept. 2011). Before launching Halfoffdepot.com in April 2008, Patrick was the publisher of The Sunday Paper, an alternative newsweekly in Atlanta, GA. He was Advertising Director for Creative Loafing-Atlanta from 2000-2004. In the '90s, he published successful weekly arts and entertainment publications: Poets, Artists & Madmen, Atlanta Press and 99Xpress. Patrick is an avid writer whose essays and articles have been published in many newspapers and magazines, including Atlanta Magazine and The Atlanta Journal-Constitution. He's an '80s Hair Metal Band Historian and Ping Pong Master.
Half Off Depot isn’t just another online discounter. That’s because we do more than just scream and shout about Atlanta daily deals. Half Off Depot has the best offers on everything you love all the time. So there’s never any pressure to buy now or forever pay full price. At Half Off Depot, you’ll always save 50% - 90% on all of your favorite Atlanta restaurants, adventures, spas, services and more – whenever you feel like it and not the other way around.
Rob Stearns, Living Social-General Manager
Graduated from Emory Univ in late 70's,Spent 6 years in National TV sales with HRP TV, Sold over $81M of radio advertising in his career, 24 yrs at Jefferson Pilot's STAR 94 Radio as Sr. AE, LSM, and evnetually NSM. Has been the General Manager for Atlanta since March 2011.
LivingSocial offers daily deals on handpicked experiences that can be shared with friends. Our mission is to add surprise to every calendar. So we dig deep, pursuing both the things that define a place and the undiscovered jewels. We design total experiences that bring an adventurous, loyal new following to local businesses. Innovation and imagination have made LivingSocial the fastest-growing company in the social-buying category. We satisfy cravings for the new and different at significant savings. LivingSocial means living with real connection. We shape social lives.
Jamie Bendall, Punchline Comedy Club- Co-Owner
Jamie Bendall did his first open mic in the fall of 1991 at a place called The Comedy Act Theater. Some of the other amateurs at that show included Don Curry, Bruce Bruce, Tim Murrary, Sommore, and Chocolate. Currently, Jamie is an attorney licensed to practice in New York, Georgia, and Massachusetts with the law firm of Bendall & Mednick (www.reallawyers.net).
His primary practice area is personal injury where he helps get justice for those who have been injury or killed by the negligence of others. Some call it ambulance chasing, but he calls it an honor…
Augmented Reality, or AR, is one of the most amazing new consumer technologies in recent years. Your mobile device or computer screen can show you an actual photo or live scene – then AR adds additional images, video and information to enhance the reality you already see. Some describe it as the intersection of the Internet and the “Outernet.” Unlike old-fashioned virtual reality, it uses the screen at hand instead of awkward helmets and attachments. The ability to merge media into real life environments raises tremendous potential for entertainment, gaming, work, training and education. We’ll look at its current and future uses, including some of the newest applications by Atlantans working in this area. We’ll also examine obstacles that need to be overcome before it becomes commonplace.
“We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It’s not like we go brochure, television, mail. It’s Web, and then everything else. It’s social media first, and everything else.” – Ted Leonsis, owner of the Washington Capitals
The panel,"Cross Cultural Communication in Technology, News Media & Film" will address the various opportunities (and disadvantages) that one can count on when communicating cross culturally via the web. Our panelist will openly, and organically, discuss ways in which you can make communicating online useful to you no matter where you are based, your orgin, or your culture.
THIS EVENT HAS BEEN CANCELED.
Art has always been used to convey spiritual truth. Cathedral windows, cave drawings and the Psalms were all created to tell stories of faith. Today we are surrounded by art in the form of music, television and film that is more popular and more accessible than ever. Yet we often miss the spiritual value of this art because so much of it either seems to have nothing to do with faith or threatens it. This workshop will teach you the role popular art plays in our society, the pitfalls, and most importantly how you can use popular art to enhance your worship and ministry by “talking the language” your people are already speaking.
What's Up Interactive Presents "Caring For Your Customers On Social Media"
Today's consumer lives and breathes social media and as marketers it is crucial to care for them via multiple platforms. Learn about how AT&T and Georgia Aquarium support growing social audiences, develop ROI from social media, and mediate conversations happening online. This event will be moderated by Keith Meade, COO What's Up Interactive.
Attendees will have access into the Georgia Aquarium and discounted parking in the attached parking deck! You can visit all of the Aquarium's exhibits and galleries and stop for lunch in Cafe Aquaria!
What’s Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers’ businesses. What’s Up delivers mobile app development; creative website design; social media marketing strategies; video production; innovative organic search marketing that successfully builds online audiences and email marketing solutions. What's Up's clients include AT&T, Georgia Aquarium, Georgia Lottery and Fox Television stations, among many others. To learn more, please visit whatsupinteractive.com and follow on twitter.
The primary focus of the “Using Global Digital Technology to Stimulate America” Panel Discussion is to identify ways Entrepreneurs can develop international business relationships using digital technology that can be translated into a positive means of economic development for the United States, create jobs and promote stabilization.
During this 60 minute brainstorming assembly participants can ping pong ideas around the forum with an assortment of notable pros highlighted on our panel based on their diverse lines of transnational trade in Real-Estate, Healthcare, Journalism, IT, Human Resources and Entertainment supported by their globaltechnological methods. Join the discussion by watching the simulcast via UStream, tweet using @StimulateAmeric and Skype to StimulateAmerica.
We want to discover what is working, what doesn’t work, what we want to work and how to do it. It is our goal to share techniques, explore strategies and invent new ways we can use digital technology to bring liquidity to our country while savoring international cuisine at this indispensible lunch and learn.
Event Details:
12pm to 12:50pm: Lunch Recepotion at the Gallery
1pm to 2pm: Panel Discussion in the Auditorium
THIS EVENT HAS BEEN CANCELED.
Social networking is not a trend - and your church needs to get ahead of the curve! Join Kimberly for this condensed Social Media Intensive where she will share with you how to use social networking tools like Facebook, Twitter, LinkedIn, MeetUp and others to exand the reach of your church on the web. In this intensive, we will explore:
Many people in the user experience and usability community practice user-centered design (UCD). We design for user needs and tasks, which we uncover through interviews, laboratory sessions, and questionnaires either during or after use.
I will add to the set of tools for brand marketers and agencies to allow them to create products and services *WITH* their users. I'll help them understand how to shift their thinking away from thinking of users as experimental subjects and toward design partners. Then I'll set out methods, tools, and tips to use during their design processes (using case studies from our work for healthcare and automotive clients).
Join Creative Loafing Atlanta Food and Drink Editor Besha Rodell and Eater Atlanta Editor Jennifer Zyman as they discuss best practices for getting your blog noticed by editors of publications and websites and how to get hired!
“The hardest thing for marketers is to turn over the brand experience to the community and let them define it.”– Eric Erwin, executive vice president of marketing and product development at Wilton
This panel will address how the multicultural consumer coupled with the power of social media can make or break your brands (personal or company's) advertising, marketing, or public relations campaigns if you fail to address them.
This session explores the position of Google+ in the social media landscape and its advantages/disadvantages for consumers and businesses.
Highlights will include recent innovations/additions to the Google+ platform, potential (rumored)
integrations with other Google services, privacy/publicity strategies, and case studies of
businesses/organizations who are active/effective in the space.
THIS EVENT HAS BEEN CANCELED.
Mobile Ministers Are Healthy Communicators: how smart phone, tablet and Internet tools create efficient and effective communication.
You know how to send a picture from your smart phone, read a magazine on your tablet and watch a movie from your laptop. But did you know you could track your mileage, broadcast your sermons, and collaborate on committee documents without going into the office? Learn tools and platforms to save you time, work virtually, increase your impact and engage with your community. We’ll also discuss why your community expects and needs you to be on the cutting edge of digital communication. Using your iPad, Android or laptop during this workshop is expected!
Leveraging the AT&T case study, this session will showcase how to create internal and external brand ambassdors in the B2B social space.
Job Seekers are invited to attend this free event to learn about LinkedIn and social media for their job search. Recruiters and career coaches will be on hand to review resumes and LinkedIn profiles.
Drop in between 5pm and 8pm for networking and learning.
Join Moxie Interactive, Fizz Marketing and Vitrue for a night where everything’s mobile…even the food! Come break up your week with a socially packed Wednesday night. We’ll be serving up food & cocktails, with a side of social and mobile trends. Find out what #HideAndTweet is all about and enter for a chance to win $100 iTunes gift card!
Moxie
384 Northyards Blvd. NW, Suite 480
Atlanta, GA 30313-2440
Sign up link: http://atlwinewed.eventbrite.com/
Join Atlanta's Green Community for Green Drinks!
http://www.facebook.com/event.php?eid=209474255789382
Join us for the Best Green Networking in the city with
Atlanta's Core Green Community.
@ 5 SEASONS, WESTSIDE, UPSTAIRS IN THE SKY BAR!
- FREE TO ATTEND
- NO REGISTRATION OR MEMBERSHIP REQUIRED
- OPEN TO EVERYONE, BRING A FRIEND
- USE FACEBOOK 'PLACES' TO CHECK-IN TO THIS EVENT
- SIGN-UP FOR THE REAL GREEN DRINKS EMAIL
HTTP://WWW.ATLANTAGREENDRINKS.ORG
- VOLUNTEER?/ SPONSOR?/ QUESTION?
INFO@ATLANTAGREENDRINKS.ORG
ABOUT THIS MONTHS LOCATION..
5 Seasons is a locally owned and operated restaurant & brewery who is passionate about making GREAT FOOD and brewing GREAT BEER. They serve their guests in a fun, welcoming, unpretentious atmosphere. Most of the produce comes from small, local, organic farms. The chefs actually create 20-30 new specials every day with what comes in fresh from the farms. The Name 5 Seasons comes from the "5th Season", when things are ripe and in their peak condition! 5 Seasons brews about 100 different beers every year and the beer list changes on a continual basis. The kitchen makes almost everything from scratch. They bake their own breads and buns, make our own ice creams and sorbets, butcher our own meats and fish, and even make their sauces and salad dressings. You can eat every meal at 5 Seasons and never have the same thing twice! The 5 Seasons has several green practices including running their 1975 Mercedes firetruck from waste vegetable oil, and has even made beer from recycled rain water! 5 Seasons is always looking for new and exciting ways to develop and sale new products that are safe for the environment!
Door prizes- 5 seasons.
Music- Chris Cates
SPONSORS:
- CABLIK ENTERPRISES
- INMAN SOLAR
Sharpie Slam is a live art competition betewen two teams of Atlanta’s up-and-coming artists taking on 6x8 FOOT walls!
The rules are simple: Each team has 90 minutes to cover the entire 6’x8’ canvas using only Sharpie Permanent Markers and Sharpie Paint Markers. No pencils or sketches are allowed and the teams will find out the theme at the event. The winning team will be determined by the AUDIENCE and guest judges, Mark Boomershine and Corey Barksdale!
Join us at the space next to The Sound Table (485 Edgewood Ave) for music, drinks and a night of live art as we blend the lines of art and digital!
Check out the artists who will be battling:
Kyle Brooks
Oliver Cesair
Jesse "Commence" Jager
Loretta Paraguassu
Michael Snyder
Shellton Tremble
Note: This event is FREE to all attendees. However, you must RSVP through Eventbrite and bring your ticket with you to the event, as well as a valid I.D. if you are 21+ and wish to drink.
Develop your small business social media strategy in this hands-on session at Digital Atlanta. Maria Peagler, founder of SocialMediaOnlineClasses.com, award-winning indie-publisher, author, and veteran technology trainer, will guide you through a step-by-step, interactive session of building a solid social media plan based on your company’s unique products/services, market reach, customer demographics, your organization’s strengths, and staffing. At the end of this session, you’ll have an individual strategy laser-focused for your business and plan for execution starting Monday morning.
Maria will be available after the session for 15-minute social media assessments and questions about implementing your individual strategy. A sign-up sheet will be available to sign up for these time slots.
Come meet up with your virtual and your real life friends at the next ATL BASHH!
We're taking over the The Park Tavern Bar on Piedmont Park on Wednesday Nov. 9 from 7 p.m. to 10 p.m.
All ATL BASHH attendees gain FREE ACCESS to that night's Americana in the Park concert! You MUST RSVP to get in for free.
And if you check in on FourSquare, you will receive a FREE shot of Bacardi’s new spice rum!
As usual we'll have a free photo booth for you and your friends to get new awesome pictures. The fabulous Atlanta photographer Molly Egan will be behind the camera.
So tell your friends, tell your co-workers, tell your online buddies to meet you at the Park Tavern on Nov. 9! See y'all there!
More about ATLBASHH: Atlanta Big A** Social Happy Hour is a laid back mixer where you can meet fellow ATLiens. No one is selling you anything, no one is on the mic spreading the virtues of tweeting, and there are no games to get you talking (the atmosphere naturally encourages people to talk to strangers).
PARKING: Please note you may have to pay to self-park in the lot adjacent to the facility. It is $3 per car on a Wednesday.
http://www.eventbrite.com/event/1166999527
THIS EVENT HAS BEEN CANCELED
Interested in meeting other Atlanta based nonprofit social media and online community managers? Come to the Nonprofit Coffee & Networking event! Coffee will be provided by Everywhere.(http://beeverywhere.tv/)
Our goal is to bring designers to ADAC to learn about social and digital media that will help their businesses. This day will be mostly focused on tactical advice and how-to rather than philosophical discussions. Register here for this free event geared to the trade.
9:30am – 10:30am: PANEL | Why Social Media Matters for Your Design Business
10:45am – 12:30pm: Table Tactics | Top Tips for Online Channels.
A table will be dedicated to each of the topics (Facebook, Twitter, blogging, etc.), with a moderator set to provide top tactical tips for using each. Attendees will rotate from table to table at set intervals so that everyone has the opportunity to visit each table.
1:30pm – 3:30pm: Expert Speed Dating
One-on-one time with social media experts, hosted by ADAC showrooms
Social media and digital games grow annually in offerings and use. Gamification and badges provide promotions-driven user action for ROI. MMO games and virtual worlds continue to offer marketing visibility. What's right for appropriate usage, and when should they be used?
Join the Atlanta Interactive Marketing Association Social Media SIG for this session on the psychology of gamification and how and when games can be used most effectively. Speakers include Rob Kischuk, founder of Bad.gy, and Gabe Aldridge, co-founder of The SuperGroup, moderated by Jake Aull, GSU adjunct instructor of social media marketing and SEO.
Do you ever wonder where the line is between the real you and your online persona? Personal branding is all about promoting the “ideal you,” but it only works when it reflects the authentic individual behind the brand. This session will explore ways to build your personal brand without losing sight of the real you. Learn to express your personal value proposition, your unique vision and mission, and put your best foot forward without wearing someone else’s shoes.
The Nonprofit Digital Strategy Forum will feature 10+ discussion tables, all staffed by leaders in nonprofit technology, all leading relevant, timely discussions and Q&A on topics you care about.
Participants can rotate to different tables/topics during the session, learn best practices & innovative approaches, hear about new tools and get answers to burning questions.
Additionally, experienced table hosts will provide session take away materials.
Check out a sampling the amazing line up of speakers and topics:
Facebook for Museums and Attractions
Trevor Beemon, Manager of Digital Communications, Atlanta History Center I Margaret Mitchell House
These days, people don’t really seek out information about you or your offerings- you need to give it to them. The easiest and most cost-effective way to accomplish that is by using social media sites like Facebook. In this discussion, you will learn how to use social tools and applications to enhance your Facebook page and increase your fanbase and user engagement.
Unlocking Online Engagment, Danica Kombol, Everywhere
Social Media is as much about engagement and cultivation as it is about raising money. As with any fund-raising effort, you have to build your case and develop a relationship before you make an ask. Join Danica Kombol, owner of the successful Social Media Marketing firm Everywhere, in an engaging discussion. Everywhere holds the Guinness record for their Social Media for Social Good campaign #BeatCancer.
How to Recruit and Engage Social Media Volunteers, Chad Elkins, Social Strategist, Engauge
Don’t have the resources to hire a someone to do social media for your organization? Learn how to recruit a volunteer to develop and execute your social media strategy and how to direct them to success.
Measurement & Analytics in Social Media
Michael Nealis, Interactive Strategy Coordinator, Points of Light Institute
Wondering how to best demonstrate the efficacy of your social media efforts? Michael Nealis will help you think about what to track and measure, and how to analyze the results.
Incorporating Social into Event Fundraising, Cristin Jordan, Community Manager, Engauge
Spread the word about your fundraising event using social media by sharing content, enabling your volunteers and engaging new prospects. Learn how to integrate social into event fundraising.
Imagine an Online Community of Volunteer Leaders
Jessica Kirkwood, Vice President, Interactive Strategy, Points of Light Institute
What if there was an online community for volunteer managers and leaders? What would motivate you to participate and/or to encourage your volunteer leaders to engage? Join this discussion about the future of volunteer management collaboration.
How to Craft Great Content to Grow your Fanbase, Lindsay Reene, Community Manager, Engauge
While it’s important to promote a brand’s mission in social, constantly talking about internal activities may not keep fans coming back. Learn ways to craft content that engages current fans and encourages them to share your page and information with others to grow your page.
Real time is the new time,
Lauren Thomas, Digital Strategy Analyst, Nurun
Blake Canterbury, Founder and CEO of BeRemedy
Dantes Rameau, Co-Founder and Executive Director of the Atlanta Music Project
Social media is a powerful communication platform for addressing community challenges and affecting change in real time. Learn how to leverage blogs, Twitter, Facebook and traditional media to empower communities, engage users, and create change “at the speed of social media.” Join the conversation!
From the Ground Up: Developing tools and strategies for your organization and your community, James Kelley, h2b creative, Director of Digital Strategy
You know your goals and you know your community's needs but how can I connect the two? Learn how to bring everything together into one dynamic and influential strategy. By developing a comprehensive strategy for your organization, you will be able to amplify your message and build advocacy for your brand, your cause, and your community.
Cultivating an All-Ages Online Community
Cliff Seal, Online and Creative Media, Mt. Bethel UMC
Description: Engaging multiple generations in a conversation about you can be daunting. How can you appeal to the zealous teenage volunteer and the technology-wary senior citizen at the same time? We'll discuss why this is important and I'll offer common sense methods for having an enticing online message without favoring age groups.
Innovative Apps & Tools to Extend Your Organizational Reach
Steven A. Shapiro, PMP®, Volunteer Director (fmr Technical Director), Architecture for Humanity Atlanta
Innovative tools any organiztion should be using to broaden your reach and both engage and grow your followers and volunteers.
Show Me the Money! Interactive Fundraising on a Budget
Liberty White, Founder, CHOZEN AWARDS
If you've ever looked at neighboring nonprofits and what appears to be a successful social marketing and fundraising campaign, and thought, "That's a great idea, but we don't have the funds or time to do that," this table topic is for you. Together we will explore and discuss the latest tools, programs, and trends that will best meet your needs, available staff, and resources to help your organization build and grow a solid interactive giving campaign.
Teaching Your Mom to Fundraise Using Social Media
Sarah Cronin, E-Philanthropy Coordinator, Alzheimer's Association, Georgia Chapter and Shannon Primm, Metro Development Manager, Alzheimer's Association, Georgia Chapter
Being able to fundraise using Social Media as an organization is great! The real impact comes when you are able to have your supporters fundraise using their own social networks. This can be a challenge when you have a variety of constituents- both in demographics and social media experience. Learn how to best help your fundraisers help you by making social media fun, easy, and effective.
Join us for a panel discussion with some of Atlanta's leading communicators in the Sustainability community. We'll be discussing leveraging social media to get your message out and some of the challenges/barriers/frustrations of communicating pertinent messages in a world overloaded by information.
Social CRM is a concept suggesting that Customer Relationship Management (CRM) systems should be highly integrated with social media and other available customer internet data sources to produce a more in-depth, informational, and business intelligence-driven customer information set. This session explores the relationship between social networks and CRM platforms, from both a strategic and technical viewpoint. Third-party applications that help capture and transmit social data to CRM systems are explored. Finally, decision making and sales process based on this enriched customer information set is treated, with a look at return on investment of these initiatives.
Join this panel discussion lead by Andisheh Nouraee (CARE.org), and featuring Thomas Wheatley (Creative Loafing), Gwynedd Stuart (Creative Loafing), Rich Sullivan (DaveFM) and Allison Fabella (Atlanta Journal-Constitution) as they discuss how political campaigning and how reporting on news and politics have changed with the mainstreaming of Twitter and Facebook, and how traditional media outlets have directed their reporting standards.
Between websites, search engine optimization, search engine marketing, email, blogging, social media, conversion rates and the rest of it, online marketing can be a nebulous and confusing topic for business owners. What should I invest in? What kinds of results should I expect? How do these initiatives interact with each other? What does it take to be REALLY successful online? We'll break these topics down to their basics, discuss winning strategies and separate the truths from the myths. We'll also discuss warning signs that a vendor may be taking advantage of you.
After leaving a very successful tenure at the City of Altanta, Mandy Mohoney is now with the Southeast Energy Efficiency Alliance. Now facing communicating energy efficiency to the Southeastern US, Mandy will share how her new position is helping the region change the way we think about our power usage and how the usage of new social media strategies are assisting in that strategy.
Presented by:
Womens' Network for a Sustainble Future
Anyone can blog, tweet and email in an attempt to drive people to a website and measure its success. But it's a whole different story to drive people to physically take action from online campaigns. Whether you're a non-profit, business, or startup: this is what you've been waiting for.
Did you start out excited about social media, then running your business got in the way? Before you knew it, you hadn't updated your Facebook page in a week, you forgot your Twitter account name, your blog stopped working, and you’ve forgotten your password to your email marketing program. NO MORE! Learn how to get maximum social media results for minimal cost and effort. You'll discover how to stay on track by creating an actionable plan, with assigned responsibility, and mapping out a schedule for the entire year.
Maria Peagler, founder of SocialMediaOnlineClasses.com, award-winning indie-publisher, author, and veteran technology trainer, will be leading this workshop and will be available after the session for mini-social media assessments and questions about implementing your individual action plan. A sign-up sheet will be available to sign up for these time slots.
In this presentation, “How to Acquire More Customers: The Killer Business Strategy,” Ken will explain why customer acquisition is the most essential strategy in your marketing arsenal and why conversion is the single most powerful lever in your marketing process. He will share some of the most common mistakes companies make that kill customer acquisition along with the basic “killer business strategies” that can be used to organize business efforts and drive long-term profits and customer growth for businesses. It’s this strategy that has led Ken and his agency to generate billions of dollars in revenue for its clients.
A panel of Georgia's Solar leaders will discuss how solar is growing rapidly in the state of Georgia. They will also dicuss how they are effectively commuinciating succeses and debunking some of the misleading information about solar that exists in Georgia.
Before you spend a single dollar on marketing, get started at this interactive workshop to discover 5 steps to modern marketing. Discover how to focus your plans before you’ve wasted money on “me-too” marketing. Learn which marketing channels and which mix of those channels offer the best potential for increasing your sales. So BYOL (bring your own laptop) or JBAP (just bring a pen) because you’ll create a custom marketing profile and outline of a plan – one that identifies the best marketing mix and communication channels to reach your customers. Stop wasting money; start here and learn how best to say it and sell it!
Bring a camera, a tripod, and get ready to become a web video producer. This session will be a hands on workshop that covers the basics to help attendees start producing simple, and effective web videos.
This session will address: affordable production equipment, production techniques, storytelling, legal
considerations, software, social video networks, and how to start leveraging video for business, and branding. You'll also learn basic shooting and lighting techniques, how to capture optimal sound, and basic editing.
Flirting between consenting adults is human nature, and technology has helped some people take it to extremes. Mistakes are human nature too, and when the two combine, relationships and careers can spiral downhill. This isn’t just about what prompts people – even public figures – to “sext;” it’s about social media’s ability to become an extremely public “lie detector” – putting the best and the worst of human nature out for everyone to see. It also covers common social media mistakes of all types, and ways to avoid them.
A session to convey elements of an effective strategy and execution of a social media strategy for nonprofits and socially conscious SMBs. Emphasis will be placed on incorporating social media into existing activities.
Session: 1hr - 30min discuss 30min Q&A
Want to party at 11Alive? Come out for a social-media mixer to find out who will be 11Alive’s Digital Apprentice. You'll get food from Ruth’s Chris Steak House, an open bar compliments of Godiva Vodka, cake pops from Candy Cake Company and a photo booth by OMG Booth! A panel of judges will choose the 11Alive Digital Apprentice and award the winner Live at the event. Complimentary valet parking included. Tours of 11Alive Studios available.
You won’t want to miss this Digital Atlanta event!
A panel discussion - including representatives from a few of Atlanta's largest companies - on how corporations are establishing social media policies.
Topics we will address will include
Emma Loggins is the founder and editor of the popular entertainment site FanBolt.com where she blogs daily on the latest entertainment news, DVD reviews, her opinions on current happenings in the media, screening/filming/casting opportunities, and more. The site currently has over 120,000 registered members and receives an average of 950,000 hits per month. Emma will be sharing some of her story from how she got started to how she keeps her community of readers and contributors engaged and coming back to her site over and over again. She will be also sharing a couple case studies about how the entertainment industry is using blogging and social media to reach out and engage fans as well as bloggers - including how Atlanta Film Studios plans on using social media to attract projects and engage fans.
If the thought of implementing an SEO strategy seems too daunting for a small business owner like yourself, then this workshop is for you.
Rather than tell you what to do, we’re going to show you what to do (and what not to do) through case studies, examples, graphics, and stories. We’ll review the basic fundamentals of SEO and share action strategies that you can take away and implement immediately.
Get ready to take notes as we discuss the myths, misunderstandings and must-do action items to start kick-start an effective SEO strategy.
Bring your laptop, or go old school with pen and paper.
A casual conversation on taking a game from idea to implementation, the steps involved, potential barriers to market. This session will not address the technical aspects of database development.
Atlanta based company that specializes in casting for feature films, TV shows, commercials, and print. Credits include "The Walking Dead, "The Blind Side", "The Three Stooges", Zombieland", "X Men:First Class", "Fast Five", "We Are Marshall", "ATL", and "Hall Pass". Learn how we use social media to cast extras and local talent to be in these projects.
When you're hosting an event you want the right people to attend so you've got to get the right message to the right people. Find out how to promote your event to increase attendance, encourage engagement during your event, and get feedback after your event using the power of social media.
How entertainment is made and marketed today has changed dramatically. Film, music, and gaming is now viewed on 3 screen technologies and distributed in multiple ways which were virtually non-existent a decade ago. Films have changed. TV has certainly changed. Music distribution has changed. Gaming and platforms have changed. We all feel the need for speed. And we all wonder what is next and how have and will social media platforms disrupt the industry.
This presentation and lively discussion will center around changes in the industry, its technology, what will it take to achieve adoption, and how you must be prepared to do business differently.
The Media and Entertainment industry is at a crossroads – with both opportunities and challenges as it works to meet demand for high-quality content through multiple devices. New revenue opportunities are arising with new ways to deliver content monetizing new content capabilities and services in different segments (broadcast, film, telecom, mobile, retail), across a multitude of screens and devices). Join us as we walk through some exciting examples of this evolving industry vertical.
Chris Ritger
Chris Ritger is part of the Digital Distribution and Business Development team at The Weather Channel where he specializes in strategic partnerships, distribution and new revenue opportunities across all digital properties including web, mobile, video, tablets and other emerging platforms. Previously, Chris identified and evaluated new business opportunities for an early stage venture capital firm/technology incubator. Chris received his undergraduate degree from the University of Virginia as well as an MBA from the University of Georgia."
Join us as we wind down from a busy week of events during Digital Atlanta. We'd love it if you would RSVP so we have an idea of how many people are coming!
Vitrue is going to be sponsoring some cool stuff! You do NOT want to miss this event.
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