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Monday, November 7
 

8:00am

AppNation Conference Atlanta

Mobile Application and Marketing Ecosystem Strategy, Technology and Development day-long conference.


http://www.appnationconference.com/atlanta/

6:00pm

Opening Keynote featuring Ted Wright

Join us at Newell Rubbermaid's auditorium to hear Ted Wright deliver the Opening Keynote for Digital Atlanta.  This event will also be livestreamed and posted online in case you can't make it!

The founder and managing partner of Fizz, Ted Wright has been at the forefront of word of mouth marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Ted leads his team of word of mouth marketing professionals from Fizz’s offices in Atlanta. Ted is most proud of his team’s ability to consistently deliver triple digit ROI on its clients’ marketing investments.

Over the last decade, Fizz has become a global leader in word of mouth marketing with clientson every continent in all major categories. Enjoying the status of “go to” agency for successful CMOs, Ted and his team at Fizz have been honored for their work with a variety of awards, including a Clios, Effies and Wommies.

An alumnus of Booz Allen & Hamilton, Ted also holds an MBA with honors from The Universityof Chicago, enjoys excellent bourbon and drives too fast.

Monday November 7, 2011 6:00pm - 7:00pm
Newell Rubbermaid (3 Glenlake Parkway, Atlanta, GA 30328)
 
Tuesday, November 8
 

8:00am

The SMB Social Media Makeover Forum

Interact with our panel of experts from companies including UPS, CBeyond, Arby’s, ING, Turner Entertainment (and more) as they help three small and mid-sized businesses revamp their social media strategy right in front of your eyes.

The SMB Social Media Makeover Forum is designed to bring seasoned  industry professionals together with local Atlanta marketers like you to share advice and best practices in real life case studies.

We’ve assembled a top notch panel of experts to help guide these marketers through the most common social media strategy touch points:

  • Set realistic expectations of social media
  • Define a strategy that complements business objectives
  • Prepare the management team for the implications of social media
  • Share ideas for making content more engaging
  • Understand the best metrics to measure impact and results

You are not alone when it comes to figuring out how to make social media work for you. Stop wondering how to engage customers, get leads, or influence key decision makers using social media and join us November 8 as we show you how to harness the power of social media for your small or mid-sized business.

The SMB Social Media Makeover Forum takes place during Digital Atlanta 2011 – a weeklong (November 7-11) calendar of events that will focus on the digital and social media scene in Atlanta. Last year’s inaugural celebration attracted more than 3,000 people including business owners, entrepreneurs and professionals from various industries, non-profits and educational institutions. Organizers expect an even bigger turnout this year.

 

Program:

8:00 – 8:30 AM     Registration and Breakfast

8:35 AM               Introductory Remarks by Dan Greenfield

8:45 AM               Makeover Case # 1

Consultants:

Mark Henneges – Head of Digital Strategy, ING

Nicole Jayne Director of Community, Scoutmob

Shana Keith PR Director, Cbeyond

9:45 AM               Break

9:55 AM               Makeover Case #2

Consultants:

Debbie Curtis-Magley Public Relations Manager, UPS

Josh Martin Manager of Social Media, Arby’s Restaurant Group

Seth Miller Senior Manager, Turner Entertainment Networks

Judi Knight President, New Tricks

10:55 AM             Break

11:10 AM             Makeover Case #3

Consultants:

Shashi Bellamkonda Director of Social Media, Network Solutions

David  Landsman  Director of Strategic Alliances, mtg.com

Michael Erickson Director of Marketing, Fifth Group Restaurants

12:10 PM     Concluding Remarks and Thank You

 

Benefits of Attending:

As a registrant, you will discover you are not alone when it comes to questions about social engagement as many SMBs face similar challenges. You will benefit from the experiences of other small and mid-sized businesses. You will see first-hand what it takes to implement a successful social engagement strategy.

The event will give you ample opportunity to network, ask questions, and get feedback on your social engagement experience.


http://www.listeninteractive.com/social-media-makeover/

9:00am

Can’t We All Just Get Along? Social Media & Digital Marketing Success Through a Combination of In-House & Outsourced Talent

A debate exists in the digital marketing world: is social media marketing more successful, transparent and engaged when it’s done in-house? Or, do outside firms – PR, digital, or social media agencies – bring more to the table due to specialized expertise and experience? This session will attempt to put an end to the debate by exploring , through a real-world examples, the reasons why a combination of in-house and outside talent offers the best solution. The panelists will share their tricks, tips and lessons learned by co-managing the successful, multi-channel social media program for SunTrust Bank and the Live Solid brand.

Tuesday November 8, 2011 9:00am - 10:00am
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

9:00am

The Anthropology of Mobile Apps: What You Need to Know to Build an Effective Mobile Strategy

The mobile landscape is as broad and varied as any landscape that businesses have ever been challenged with supporting - arguably, even larger. So how do we begin to navigate these unchartered waters to begin to create a mobile strategy that fits our business? In this discussion, we'll explore some of the major "cultures" (platforms) in terms of their populations (market share and demographics), customs (behaviors, habits and expectations), governances, user interfaces, and belief systems in order to assist in creating an effective mobile development strategy. We'll also provide concrete development recommendations that businesses can begin implementing today.

Speakers
avatar for David Reeves

David Reeves

David Reeves builds bridges between man and machine. His notable background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. As CEO of Romp Interactive, Reeves is a leading mobile strategist for many Fortune 500 companies and non-profits including AT&T, GlaxoSmithKline, 20th Century Fox, and the Leukemia and Lymphoma Society.

9:00am

Public Relations for Tech Companies: Tried & True Tactics To Take You From Angel to Acquisition

 

Public Relations serves a different role at various life stages of fast growth technology firms. Come to this session to learn how to:

  • Increase the awareness of your firm in early stages
  • Use publicity to hook next-stage investors
  • Use media to reach different key audiences your business needs to thrive

Lisa will use examples of how Atlanta technology firms have successfully used P.R. techniques to outpace their market. You'll come away with:

  • Techniques for using publicity and social media in early, mid and late stage growth periods
  • A simple methodology to gauge the ROI of your publicity efforts

 

Speakers
avatar for Lisa Calhoun

Lisa Calhoun

Write2Market CEO, Lisa Calhoun is proud to have helped dozens of companies break their first Wall Street Journal article and reap the rewards of well deserved recognition. Lisa received her MBA from University of Texas with honors in 2003, the same year she launched Write2Market. The firm has been recognized by Wall Street Journal, Inc., Entrepreneur, and USA Today for its innovative approach to publicity. Lisa is also a frequent guest... Read More →

Tuesday November 8, 2011 9:00am - 10:30am
Pardot (950 East Paces Ferry Road, Suite 3300, Atlanta GA 30326)

10:00am

The Refrigerator Effect: How Social Gaming Can Be Used For Real Social Creation

In today's technology landscape, social media is everywhere, and every brand, company, organization, and person is trying to figure out how best to use it. Brands in particular strive to maximize interaction with consumers and drive sharing of their name and products. With the rise of Zynga in particular, brands have started marketing within social game environments. For example, you can shop at Old Navy in CrowdStar's "It Girl" or buy a slurpee from 7-11 in Zynga's ”FarmVille." While brands can reach their audience from this perspective, there is still something lacking in the interaction. Enter real social creation.

Join Marshall Sees Jr, founder of gaming start-up MOWGLI to learn how brands are creating games that enable people to create something real, with their friends, and then take it outside the game. For example, MOWGLI's game Songster enables users to easily create original music by dragging and dropping loops in a game environment. This act of creation results in a significantly more compelling reason for users to share what they've done. The exciting thing is that the concept of real social creation can be harnessed by any company in a way that drives their consumers to a deeper interaction and connection with the brand online.

Key Topics:

  • Why social gaming is the biggest new marketing channel within social media
  • How gaming can be used by anyone to drive consumer interaction
  • How gamifying customer interactions with brands engages users more deeply
  • How games can be used to enable the creativity of a user
  • Real creation examples: Coke Music, Stride Gum, Obama Campaign, Songster, Turntable.fm, BreakoutBand, etc.

 

 


http://www.mowgligames.com
Speakers
avatar for Marshall Seese Jr

Marshall Seese Jr

Marshall Seese, Jr. is the Founder & CEO of Mowgli, LLC, an Atlanta-based social gaming company.  Marshall is an experienced entrepreneur with a background in music, technology, and law. He earned a law degree from the University of Michigan and after starting his career with the preeminent technology law firm Morris, Manning & Martin LLP in Atlanta, GA, became a founding partner of BCLS Legal, also in Atlanta. In late 2008... Read More →

Tuesday November 8, 2011 10:00am - 11:00am
W Downtown (45 Ivan Allen Jr. Boulevard, Atlanta GA 30308)

10:00am

Small Business Owners - Round Table Discussion, led by Jacqui Chew of iFusion Marketing

Round table discussion on common challenges faced by small business owners and entrepreneurs in VR use of digital marketing.  Each registrant will receive a pre-session survey and it will be asked to bring a challenge to this session that others can discuss and provide suggestions to resolve.

At the end of the session, attendees will:

  1. Have different perspectives on ways to use digital marketing tactics.
  2. Find possible solutions to their challenge.
  3. Meet other like-minded individuals whom they can connect with beyond the session for future support.
Speakers
avatar for Jacqui Chew

Jacqui Chew

CEO, iFusion Marketing LLC
Exploring the intersection of tech, mobile and social media worlds through iFusion Marketing. Founder of Launchaid, co-organizer of TEDxPeachtree. | | | | | | | | I help tech start-ups go to market.

Tuesday November 8, 2011 10:00am - 11:30am
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

10:00am

Technology Showcase

Please join Dorothéa Bozicolona-Volpe @ 22squared as she guides attendees through some of the best technologies the state of Georgia has to offer!

Georgia based technology firms with solutions in the areas of digital advertising, mobile, marketing, social media monitoring & marketing, CRM, eCommerce solutions and content distribution will be sharing case studies and best practices for your business!

Host Company:

22squared: 22squared is an 89-year-old independent agency with a startup mentality. We help our clients cut through the grey of complexity with a black and white perspective by encouraging brands to choose an enemy that gives them a potent and provocative reason for being, one that consumers can get behind and talk about. We apply this approach and other proprietary conversation strategies to create exponential ideas for Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Florida’s Natural Growers, Publix Super Markets, Inc., Shoe Carnival, Southeast Toyota Distributors and other iconic brands. If you’d like people to start talking about your brand, check us out at 22squared.com. We’re looking forward to the challenge.

Presenting Companies:

BLiNQ Media: BlinqMedia, BLiNQ Media is a Social Engagement Advertising (SM) company that delivers break-through social media advertising results with real-time audience insight for agencies and big brands.  A leading global innovator in social engagement advertising, BLiNQ delivers rapid, scalable results through a blend of technology, experience and proprietary processes.

BLiNQ has developed the most innovative Facebook advertising platform, BLiNQ Ad Manager (BAM).  BAM is easy to use and automates complex campaign planning, execution, management and insight.  BLiNQ was one of the first companies in the world to obtain Alpha access to the Facebook Ads API and is continuing to partner with emerging social media advertising platforms. Agencies currently tapping the power of BLiNQ Media and BAM include WPP’s Group M, Publicis, Omnicom World Group, IPG, Turner Media Group, Havas Digital and 22Squared, among others.

Fanforce: Fanforce is an innovative software platform that is transforming how the world mobilizes and manages its fans. Fanforce tells you what your fans are doing, guides you on how to mobilize more fans into action, and helps you create emotional connections that drive more engagement. It is the ideal solution for organizations who 1) have fans, and 2) have specific things they want their fans to engage in.

Gabacus: Gabacus delivers the ability to identify and target the right audience in real-timefor high conversion rate. The targeting is accomplished using real-time patterndetection on social media content based on content, topics and location.

Looxii: Looxii (look-see) is a next generation social media monitoring platform designed with simplicity in mind. The software delivers powerful social media insights with minimal clicks. It is currently used by many happy customers – mostly digital agencies – pushing the boundaries of what social media can do for business.

PlacePunch: PlacePunch is a location-based marketing platform that enables businesses to drive more customers to their venues, build customer loyalty and gain new insights into their customer base. PlacePunch includes tools to run loyalty and marketing programs that integrate with Foursquare, Facebook, Twitter and other location-based social networks

Rocket Dispatch: Rocket Dispatch believes in delivering effective communications as cost-effectively as possible. Because of our unique blend of strategic partnerships, use of open source technologies and a focus on keeping corporate costs low, we believe we can change the paradigm of effective communications. Sending mass messages, regardless of channel - Email, SMS, Voice, Chat, should be a bolt-on to your existing application, not a high-price, slow-to-market effort. With the Rocket Dispatch API, we achieve that.

ShopVisible: ShopVisible delivers evolving commerce solutions for clients--companies who are seeking better experiences and relationships with their customers enabled by agile, extensible, and seamless technology.  For ShopVisible, commerce is more than a well-facilitated transaction; it's an entire ecosystem of people, processes and technologies coming together. Our SaaS on-demand commerce platform provides the innovation and adaptive structure to help companies and their communities thrive everywhere that transactions take place.

Soket: Soket is a SaaS-based, “loyalty command center,” enabling local organizations and their PR and Marketing agencies to orchestrate how they interact with patrons online - from social networks to their own websites.

Teledini: Teledini brings the magic of a smart phone to your browser. By combining rich content integration with a full-featured phone service, Teledini changes the way you communicate. Make and receive calls right from your browser for free without disrupting your surfing. This isn't some crappy streaming audio phone. We're talking full SIP-based VOIP service right in your browser. Import or sync your contacts? Manage voicemails? Custom skins and audio effects? Yep. And the phone network? Peer-to-peer, local, long distance... even your own phone number! And yes,  multi-device support and custom ring plans. 

TripLingo: TripLingo provides international travelers a customized application containing the language and culture tailored to their unique needs for their trip.  Unlike unwieldy phrasebooks with out-of-date information or complex, boring software focused on fluency and phrases you’ll never use, TripLingo creates a tailor-made experience just for your travels.  TripLingo equips travelers with all the slang, culture and context they would ever need to practice at home or use while traveling.  Fun, clear, concise, even flirty, TripLingo helps you communicate with the locals in the way they speak, master pronunciation with audio clips in articulated or conversational speeds, and memorize a set of phrases with intelligent flash cards all from your phone on the go even without a network connection.  TripLingo is there when you need it; accessed via the web and through native iPhone, Android, and Windows mobile devices. Make the most of your travels and go from boorish to sophisticated in minutes with TripLingo. 

TwitPay: TwitPay is the leading provider of easy, secure payment solutions for social networks. Headquartered in Atlanta, Georgia, its patent pending technologies and breakthrough applications allow organizations and merchants to generate revenue from their social networks. The company is funded by TomorrowVentures and CompuCredit.

Vitrue: Vitrue is the leading Social Relationship Management (SRM) platform, a software-as-a-service (SaaS) technology, that partners with brands, marketers and agencies around the world to maximize their social community engagement. The Vitrue SRM platform gives brands the ability to scale across multiple social networks, target global to local, and publish content that drives and facilitates the two-way dialogue between brands and their fans. In addition, Vitrue, an original Facebook Preferred Developer Consultant, provides clients access to deep analytics, industry insights and best practices, product training options and high-touch customer service, giving brands a competitive advantage.

Speakers
avatar for John Beisner

John Beisner

John Beisner has over 20 years of experience leading sales and services organizations  in technology consulting, software, payment processing and financial services.  He leads the strategic growth of Twitpay as it pioneers social commerce.  He has been with Twitpay from inception to the addition of over 50 clients.   | | Prior to Twitpay, John was responsible for Client Services with Silverpop where he oversaw customization... Read More →
avatar for Dorothéa Bozicolona-Volpe

Dorothéa Bozicolona-Volpe

Social Media & Branding consultant tha teaches marketers how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans. Avid skateboarder who tweets to relax. Clients include Ryan Seacrest Productions, Chrysler, Cingular Wireless (AT&T), Georgia Tech, InterContinental Hotels Group, Mercer, Ogilvy & Mather, Reader’s Digest, Qualcomm, Turner Network... Read More →
avatar for Caleb Clark

Caleb Clark

Caleb Clark is an Atlanta native, software engineer, and serial entrepreneur who is leading the drive to uncover the science behind fan engagement. Caleb started Mobilization Labs in late 2005 under the name "WeTheCitizens" with a vision to build a grassoots mobilization platform that could rival the growing influence of big-money politics. The company’s first product, Wildfire Platform, has transformed how campaigns of all sizes... Read More →
avatar for Marcel Crudele

Marcel Crudele

Marcel has more than 12 years experience building, implementing and managing enterprise-level solutions in a diverse collection of industries. As President and Founder of Soket, a SaaS-based command center that provides a single place for local organizations and their PR and marketing agencies to orchestrate their web presences, he oversees operations, business development and product management. Prior to Soket, Marcel founded innerEcho, a... Read More →
avatar for Jason Deegan

Jason Deegan

Derived from years of technology consulting, Jason understands how to quickly identify and deliver solutions based on user feedback. As Product Manager for Teledini, he intermixes his years of software development and management with a splash of creativity. That trilogy of expertise makes him uniquely qualified to lead Teledini's product direction.
avatar for Christien Louviere

Christien Louviere

Christien Louviere has over 8 years of experience in sales effectiveness strategies and emerging media technologies for Fortune 1000 brands.  Currently, he is Director of Business Development at Vitrue, a social media technology company and is also the co-founder of SalesLoom, which helps brands with their sales operations and technology needs. Christien has also been a featured writer for the American Express OPEN Forum and Brazen... Read More →
avatar for Harry Palles

Harry Palles

Harry N. Palles is a seasoned business executive with over 20 years technology executive management and sales experience in Atlanta.  Before joining Rocket Dispatch as CEO, he has held positions in various large and small organizations including IBM Global Services, Unisys, Bank of America, Derivion, FirstView and Harbor Payments, an American Express Company.  Harry earned a Bachelor of Science degree in Finance and a Master of Business... Read More →
avatar for Adam Rice

Adam Rice

Adam is a co-founder of Looxii (look-see), a social media analytics startup based in Atlanta, Georgia. His daily routine is never really the same, but almost always includes handling business development, providing customer support, designing/tweaking user interfaces, and dreaming about crazy social media reports. Fundamentally, he is a design geek with creds from Georgia Tech (MS in Digital Media) and a healthy obsession with tacos. You can... Read More →
avatar for David Rollo

David Rollo

David began his career as a New Product Marketing Manager for the Canadian division of Apple Computers. He is seasoned in leading departments, setting strategies and demanding immediate results from himself and those around him. David quickly showed his expertise in the digital world by increasing online store sales and site traffic for The Home Depot and enriching the interactive user experience for Delta Airlines before joining 22squared in May... Read More →
avatar for Glenn Stegall

Glenn Stegall

Glenn Stegall is the Head of Services for Gabacus, where he oversees client training and support. He is a social media enthusiast and political activist. As a student at UGA, Glenn ran for mayor of Athens, GA. In the yearlong campaign he helped organize an education initiative that resulted in a $500,000 grant from the U.S. Department of Education. He won the distinction as the youngest candidate to qualify for mayor in Athens history. As Head of... Read More →
avatar for Adam Steinberg

Adam Steinberg

Adam Steinberg is co-founder of PlacePunch, where he is responsible for product management, marketing and sales. At PlacePunch, Steinberg has worked with top global brands to create and implement innovative location-based marketing programs. Steinberg brings years of experience building and marketing innovative social-media products. Previously, Steinberg served as a product marketing manager for ThePort Network, co-founder at Adynammic, and... Read More →
avatar for Dave Williams

Dave Williams

Dave Williams is recognized as one of the nation's leading innovators and thought leaders in digital advertising, social media advertising, and search engine marketing and optimization. His depth of experience in interactive advertising helps customers identify key industry trends and how to capitalize on them to derive significant business impact and competitive advantage.  Dave is the recipient of the Life Time Achievement Award from... Read More →
avatar for Kendrick Woolford

Kendrick Woolford

As Marketing Manager at ShopVisible, Kendrick is dedicated to sharing stories that illustrate how ShopVisible's commerce technology transforms businesses. Kendrick earned a bachelor's degree in psychology and linguistics from Emory University. Her passion and understanding of marketing is rooted in her interest in people and how they interact with one another and the world around them using language and technology.

10:30am

Digital Girl Talk for Guys: How a Women’s Podcast Attracted a Loyal Male Following

Stuff Mom Never Told You is a podcast hosted by women that focuses on female-related topics, including pregnancy, dating and beauty. Instead of getting stuck in the women’s niche, we’ve won over a robust, interactive male audience by building credibility and keeping the conversation open to everyone.

This presentation includes online gender dynamics and niches, examples of how a women’s interest
podcast wooed male listeners and broadened their audience demographic and why dissolving digital
gender niches matters. This session also incorporates perspectives on finding and creating a niche and/or expanding an audience beyond a particular niche.

Speakers
Tuesday November 8, 2011 10:30am - 11:30am
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

10:30am

5 Strategies for Integrating Mobile into Your Marketing

85% of American adults have a mobile phone – mobile web users will outnumber PC web users by 2012. The explosive growth of the mobile device market has created new opportunities for marketers to reach potential customers, but so many still don’t take advantage of mobile.

In this presentation, you’ll learn how to successfully integrate mobile into your existing marketing campaigns to extend their reach, improve their effectiveness, and increase their ROI. We’ll discuss search and display advertising, SMS, QR codes and location based services and how they can integrate with online and offline marketing campaigns.

Speakers
BE

Brandon Eley

Brandon Eley is an Interactive Director, entrepreneur, author, and professional speaker with over 11 years of experience in online marketing and e-commerce from both the perspective of an e-commerce retailer and a consultant. As the Interactive Director for Kelsey Advertising & Design, Brandon oversees interactive projects, online marketing campaigns and information architecture. He is the co-author of "Online Marketing Inside Out," and... Read More →

12:00pm

Mobile Tagging, The Real-Time Game Changer, The Power of QR Codes and Why You Should Not be Left Behind

QR Codes and Mobile Tags leverage the capabilities of smart phones to dazzle your audience with videos and interactivity straight from your marketing collateral. QR codes are used by brands, organizations, universities, museums and even municipalities as a quick and easy connection to their online message. Stand out with fun and innovative online offerings! 

Learn how to:

  • Use this game-changing technology as a bridge to mobile 
  • Create Buzz about your brand from a whole new audience
  • Track connections from the physical world to the online world
  • Deliver content based on location  
  • Engage your audience with instant gratification!

Bring your laptop and your lunch!

Food and drinks are available for purchas at the roam cafe.


business, non-profits, educators
Speakers
avatar for Stephanie True Moss

Stephanie True Moss

Stephanie blogs about QR Codes and the opportunity they give to link anything printed with the mobile web. The experience can be rich and worth sharing if done well! When not blogging and tweeting about QR Codes, Stephanie design online experiences, marketing collateral as well as books and magazines. Follow Stephanie on Twitter: @truemc and @QRmedia

Tuesday November 8, 2011 12:00pm - 2:00pm
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

1:00pm

BlogWell

Enterprise Social Media Marketing Conference


http://www.socialmedia.org/blogwell/
Tuesday November 8, 2011 1:00pm - 5:00pm
Newell Rubbermaid (3 Glenlake Parkway, Atlanta, GA 30328)

1:30pm

10 Essential Strategies for E-Commerce Success

Are you looking to increase e-commerce sales without pouring more money into driving traffic to your website? Is your e-commerce website not turning visitors into customers, and you're not sure why? In this class, you'll discover design factors that make it easier for customers to purchase, what works in terms of cross-selling and up-selling, and much more. You'll walk away with usable advice to drive more sales immediately or build into your future e-commerce strategies.

Speakers
BE

Brandon Eley

Brandon Eley is an Interactive Director, entrepreneur, author, and professional speaker with over 11 years of experience in online marketing and e-commerce from both the perspective of an e-commerce retailer and a consultant. As the Interactive Director for Kelsey Advertising & Design, Brandon oversees interactive projects, online marketing campaigns and information architecture. He is the co-author of "Online Marketing Inside Out," and... Read More →

Tuesday November 8, 2011 1:30pm - 2:30pm
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

1:30pm

The Evolving Multi-channel Experience and Mobile Ecosystem

It used to be that getting in the head of your customer and delivering the relevant content was enough. Content has traditionally been viewed as king, but mobile introduces another, perhaps more important, dynamic to the ecosystem—context. Delivering the right content at the right moment to facilitate the desired action is the new Holy Grail for business.

We examine how to integrate GPS and other mobile capabilities into a multi-channel experience that includes apps and mobile web. We also explore the emerging mobile ecosystem, such as what marketers should do if all devices become smartphones, what about NFC, etc?

Speakers
avatar for Dan Israel

Dan Israel

SapientNitro
Digital Strategy Lead Dan advises retailers, financial institutions and consumer packaged goods companies on the creation of emerging digital experiences. Concepts have included: designing seamless engagements between physical locations and digital experiences, determining what the right contextually relevant content is and how it should be rendered on various touch-points, creating innovative ways to integrate a brand into the lifestyle of... Read More →

3:00pm

Social Media and Crisis Management

We work hard to grow our social communities beyond the “1 million fan” mark by gaining consumer trust and developing brand advocates, but what happens when s!@# hits the virtual fan? Through real-world examples from the US Marine Corps’ social media team, learn how to avoid a social uprising, keep the trust of your consumers and continue fan acquisition after the issue’s been resolved. You will learn the best ways to use your social communities as an outlet for crisis response and how your well-developed communities can actually help you spread awareness and positivity. Attendees will hear about the hierarchical response process that the USMC team developed for responding to uproars over controversial current events and governmental decisions that impact the lives of millions.

Speakers
Tuesday November 8, 2011 3:00pm - 4:00pm
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

3:00pm

Bridging The Gap: Hip-Hop and The Digital Divide

High degrees of uncertainty mirror in both silicon valley and the entertainment industry. Will my app be downloaded? Will my song reach a high position on iTunes? Interestingly, and surprisingly enough there are lessons in both to be captured. Is the music business and silicon valley “brothers from another mother?” We’ll explore these ideas and more with Music Technologist @professordaddyo, Founder of Stetsasonic and Open Source Recordings.

Speaker Bio:

Hip-Hop historian, music technologist and founder of the original socially conscious band “Stetsasonic;" Daddy-O is a living Hip-Hop legend and one of the most influential voices in trending digital media. Hailing from Brooklyn, New York, Daddy-O has conquered the music industry not only as an artist, but as a mogul that helped launch industry heavyweights Mary J. Blige, Red Hot Chilli Peppers, Keith Richards, Sonic Youth and They Might Be Giants. As an executive, Daddy-O’s work began in 1995 with Universal Records where he was responsible for artist discovery and development. While in this capacity, Daddy-O discovered rap artists Master P. and Mystical and provided A&R services for Sony Records and Warner Music Group. Other notable projects include “And 1 Mix Tapes,” “MTV’s Rip the Runway,” and Omar Bin Hassan’s “Playa or Hata.” He has also done A&R and production work on the
movies “Dangerous Minds,” ”CB4,” and “Lean on Me.”

One of the most compelling minds of our generation; Daddy-O brings an energetic discussion to the latest in digital technology in his online syndicated show, “Get Ya Digital On.”

 

Speakers
avatar for Glenn Bolton

Glenn Bolton

Hip-Hop historian, music technologist and founder of the original socially conscious band “Stetsasonic;" Daddy-O is a living Hip-Hop legend and one of the most influential voices in trending digital media. | | Hailing from Brooklyn, New York, | Daddy-O has conquered the music industry not only as an artist, but as a mogul that helped launch industry heavyweights Mary J. Blige, Red Hot Chilli Peppers, Keith Richards, Sonic Youth and... Read More →

3:00pm

Social Media and Money

Social Media & Money: Can it help you save more, spend less? What kind of money conversations are happening online today? Learn how social media is changing how people talk about and manage their money.

Speakers
Tuesday November 8, 2011 3:00pm - 5:00pm
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

4:30pm

The Alarming Lack of New Interactive & Digital Talent

Over the last five years, growth in the area of interactive & digital advertising has been staggering. Creative directors are looking for team members who truly understand interactive and how it must integrate functionally and creatively with each campaign. Unfortunately, when you go looking around today for interactive talent, you find very few who are truly capable of getting the job done. This is not only a problem now, but it's going be to a huge problem for the industry over the next 10 years. We are quickly approaching a time when interactive is no longer going to be used only in more progressive ad campaigns but in all campaigns.

We need interactive pros, and we need them now. Our panel will provide a brief overview of interactive & digital in the creative side of advertising and some thoughts on our needs for the future.
Panelists include:

  • Dave Haan - executive director of The Creative Circus
  • Jason Williams - Vice President of Development, Moxie Interactive
  • Greg Haygood - Director of Technology, Think Interactive
  • Roger Peters - Director of Technology, IQ Interactive
Speakers
DH

David Haan

Dave Haan of Creative Circus has spent three decades in and around the advertising industry. He is a student of advertising history and has accumulated quite a few war stories of his own during long stints with FCB, McCann Erickson and Frankel (the finest Sales Promotion company ever) and postings in Chicago, Toronto, New York, San Francisco, Detroit and LA. Dave has had the pleasure (and he means that) of working with Coors, Molson, Mazda... Read More →

Tuesday November 8, 2011 4:30pm - 5:30pm
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

4:30pm

Post PC, The New Era of Computing

Post PC is an era of computing that takes the PC off its pedestal. Though this shift isn’t restricted to mobile devices and tablets, they are spearheading this wave of change as they shift consumer expectations. These devices will be key to amplifying emerging marketing trends. Not only have smartphones and tablets brought mobile to the forefront of strategists’ minds, but we are seeing them applied to enhance traditional media by making it interactive and engaging. By linking mobile devices to TV and print through technologies like audiotagging and visual search, participants have more options for interacting, leading to true three screen experiences.

Speakers

5:00pm

The New Girls Club--Women in Marketing

“The New Girls Club--Women in Marketing – November 8, 2011

Opportunities, challenges, advice and inspiration from amazing women in Marketing

Tuesday, Nov. 8th

Registration and cocktails 5:00-5:30

Session and Q&A 5:30 - 7:00

Reception and networkign 7:00 - 8:00

Cost: $30 AIMA Members, $35 non AiMA, $50 Walk In’s (pending availability)

Venue: Loew’s Midtown,1065 Peachtree Street NE, Atlanta, Georgia, 30309

Join us as our panel of female marketing execs share their career path experiences, their opinion on the existence of a glass ceiling, and how the workplace has changed for women in the last 20 years. The event will start with a short networking/ cocktail event followed by an hour and a half discussion and Q&A time with additional networking time after the event.

Panelists:

Wendy Clark, Senior Vice President Integrated Marketing, Coca-Cola

Anne Murray, Senior Director Marketing, Southwest Airlines

Renu Kulkarni, Executive Director, FutureMedia, Georgia Tech

Mollie Spilman, Head of Americas Marketing, Yahoo!

Daina Middleton, CEO, Performics

Speakers
avatar for Wendy Clark

Wendy Clark

Wendy Clark The Coca-Cola Company Senior Vice President, Integrated Marketing Communications and Capabilities Wendy Clark joined The Coca-Cola Company in September 2008 as senior vice president, integrated marketing communications and capabilities.  In her role, Clark oversees global design, content excellence, media connections, interactive and community marketing, experiential marketing and partnerships and continued advancement of... Read More →
avatar for Renu Kulkarni

Renu Kulkarni

Renu Kulkarni is Founder and Executive Director, FutureMedia℠ at the Georgia Institute of Technology.  FutureMedia is an interdisciplinary research and economic growth program that explores, enables, and transforms new ways of how Content is Created, Distributed and Consumed.  Our charter is to connect universities, venture capitalists, entrepreneurs, non-profits, and industry to create an open innovation ecosystem to leverage and... Read More →
avatar for Anne Murray

Anne Murray

Anne Murray serves Southwest Airlines as the Senior Director of Marketing Communications. Anne leads the company’s Marketing Integration efforts ensuring collaboration and consistency of communication priorities. She oversees the Brand Engagement, National Strategic Partnerships and Social Marketing teams that drive Customer Engagement for the Southwest brand.   In her twenty year history with Southwest, Anne has served in a number... Read More →
avatar for Mollie Spilman

Mollie Spilman

Mollie Spilman is the senior vice president, and head of Americas marketing at Yahoo!.  Spilman is responsible for developing the strategy for b2c and b2b marketing for North America and Latin America that drives user and advertiser engagement. Spilman has spent over 20 years in the media business and has held key leadership positions, including a five year stint at Advertising.com, both pre and post AOL acquisition, where she held the... Read More →

Tuesday November 8, 2011 5:00pm - 8:00pm
Loew's Midtown (1065 Peachtree Street NE, Atlanta, GA 30309)

5:30pm

Annual Association of Telecom Professional of the Year Awards Banquet

Join us this year on Tuesday, November 8, 2011,  for the prestigious annual ATPY Awards Gala. The ATPY event boasts the premier event where the who's who of the telecom industry rub elbows and honor outstanding achievements for the year. Last year's event sold out and there are a limited number of individual seats available this year.


http://www.atpconnect.org/event/2011-atpy-save-date
Tuesday November 8, 2011 5:30pm - 6:30pm
Cobb Galleria Centre (2 Galleria Parkway, Atlanta, GA 30339)
 
Wednesday, November 9
 

8:00am

From the Boardroom to the Blogger: The Real Revenue of Social Business

Join Virginia Miracle, Robyn Cobb and Brian Smith from Ogilvy's 360° Digital Influence team as they discuss the importance of social business. Social Media is no longer the shiny new object; it has become more of an expected medium over time.

Think about it, how often do you look for a company’s Facebook page before even visiting their website? As organizations begin to embrace the social sphere as a critical medium to connect with their constituents, the organizations that will rise above the noise will be the ones who not only evolve their communications but their enterprise as well. Join us to learn how your organization can realize the business value of social media and transform your enterprise.

This is an RSVP-only event. Click here http://anyvite.com/gpvx6h2mz7


We will discuss:

  • Are you ready to adopt the social business model?
  • How do you evolve your company? You are on Facebook and Twitter, now what?
  • How can social media strengthen your organization?
  • How do you gain efficiencies by adopting the social business model?
  • What are the companies who have truly embraced social business?
  • How do you get the most business value from your social media so you can utilize your social brand architecture?
  • What are the top priorities for success as a social business?

 

9:00am

The iPad: How it's Revolutionizing Business

What's Up Interactive Presents "The iPad: How it's Revolutionizing Business" at the Georgia Aquarium

The trends are becoming obvious- tablets, specifically the iPad, are revolutionizing business. This session will feature Ronnie Ramos, Managing Director of Digital Communications at NCAA. Earlier this year the NCAA launched an iPad app specifically for March Madness and Ronnie will present an overview on the app, their strategy and how the iPad has changed the way they do business. He will also dive into details on how the NCAA integrated social media with the iPad app and how a highly visible brand like NCAA utilizes social media. This event will be moderated by Keith Meade, COO What's Up Interactive. 

Attendees will have access into the Georgia Aquarium and discounted parking in the attached parking deck! You can visit all of the Aquarium's exhibits and galleries and stop for lunch in Cafe Aquaria!    

Oceans Ballroom Instructions:

Upon entering the parking deck you will need to take a ticket. Once you park in the deck you will need to take the elevator to the first level. DO NOT GO TO THE MAIN ENTRANCE OF THE AQUARIUM. Exit the elevator and walk straight ahead across the deck. Proceed to the ballroom entrance. Enter through those doors and check in at the security desk. You will need to sign in and security will ask to look through any bags you are carrying. Please be advised no guns, knives, matches, lighters or gum will be permitted in the building.

Please contact the following number below if the security attendant is not able to reach your contact for the site visit.


What’s Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers’ businesses. What’s Up delivers mobile app development; creative website design; social media marketing strategies; video production; innovative organic search marketing that successfully builds online audiences and email marketing solutions. What's Up's clients include AT&T, Georgia Aquarium, Georgia Lottery and Fox Television stations, among many others. To learn more, please visit whatsupinteractive.com and follow on twitter.

Speakers
RR

Ronnie Ramos

Ronnie Ramos is the Managing Director of Digital Communications at the NCAA. http://www.linkedin.com/in/ronnieramos

Wednesday November 9, 2011 9:00am - 10:00am
Georgia Aquarium (225 Baker Street Northwest , Atlanta, GA)

10:00am

Cross Cultural Communication in Technology, News Media & Film

“We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It’s not like we go brochure, television, mail. It’s Web, and then everything else. It’s social media first, and everything else.” – Ted Leonsis, owner of the Washington Capitals

The panel,"Cross Cultural Communication in Technology, News Media & Film" will address the various opportunities (and disadvantages) that one can count on when communicating cross culturally via the web. Our panelist will openly, and organically, discuss ways in which you can make communicating online useful to you no matter where you are based, your orgin, or your culture. 


http://www.spelman.edu/dmis/
Speakers
avatar for Masha Dowell

Masha Dowell

Owner of Global Culture Science Brands (www.globalculturescience.com), Filmmaker (director/actor/writer), and global advocate. On the boards of Women In Film & TV of Atlanta, and the United Nations Association of Atlanta. Interested in social media and how it connects people cross culturally. Multicultural Track Leader for Digital Atlanta 2011. On Twitter @Culturatist .
avatar for Dr. Kendra King

Dr. Kendra King

Dr. Kendra A. King is a sought-after political thinker and commentator on political and spiritual leadership, Hip Hop politics and culture, African-American politics, the Black church, and leadership training and development. She is an Associate Professor of Politics at Oglethorpe University and the Director of the Rich Foundation Urban Program. She instructs both undergraduate and graduate courses on American Politics, Political... Read More →
avatar for Danica Kombol

Danica Kombol

President, Everywhere
Danica Kombol is the founder of the Everywhere Agency, a leading social media marketing firm with clients such as Macy’s, Cox Communications, Imax and Coca-Cola. Everywhere holds the Guinness Record for the “most widespread social marketing message” as a result of their social good campaign, #BeatCancer. As a Social Media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began... Read More →
avatar for Octavia Nasr

Octavia Nasr

Octavia E. Nasr is the founder of Bridges Media Consulting and Editor of OctaviaNasr.com. She dedicates a large portion of her time to writing, providing commentary, and lecturing on Middle East politics and current affairs. Her expertise also engulfs the marriage between social and traditional media with a focus on employing social media in newsgathering and reporting. You can find her online at http://octavianasr.com

10:00am

Augmented Reality – Real Life, Only Better

Augmented Reality, or AR, is one of the most amazing new consumer technologies in recent years. Your mobile device or computer screen can show you an actual photo or live scene – then AR adds additional images, video and information to enhance the reality you already see. Some describe it as the intersection of the Internet and the “Outernet.” Unlike old-fashioned virtual reality, it uses the screen at hand instead of awkward helmets and attachments. The ability to merge media into real life environments raises tremendous potential for entertainment, gaming, work, training and education. We’ll look at its current and future uses, including some of the newest applications by Atlantans working in this area. We’ll also examine obstacles that need to be overcome before it becomes commonplace. 

Speakers
avatar for Blair MacIntyre

Blair MacIntyre

Blair MacIntyre is an Associate Professor in the School of Interactive Computing at the Georgia Tech, where he’s directed the GVU Center's Augmented Environments Lab for over 10 years. He has conducted Augmented Reality research since 1991, with the goal of understanding AR’s potential as a new medium for games, entertainment, education and work. He has collaborated on a variety of AR projects over the years, focusing in the past five... Read More →
avatar for Terri Thornton

Terri Thornton

Terri Thornton, founder of Atlanta media relations and social media firm Thornton Communications, spent more than two decades as an award-winning TV and radio reporter and producer. She’s also written and edited several magazine articles, and is a contributor to the PBS MediaShift website. Her work has brought several national, regional and local awards for journalism, PR and social media.
avatar for Tomer Tishgarten

Tomer Tishgarten

Tomer Tishgarten is Vice President of Technology at Engauge. Engauge is one of the nation's largest independent, full-service marketing agencies, working with top brands like Nationwide, Cisco, Coca-Cola, UPS and Nestlé.

10:00am

The Social Coupon Conundrum

In this economy people are seeking ways to stretch their dollar. Brands are trying to find ways to gain new customers - Social Couponing provides an avenue for both.

This session will have panelists from social couponing vendors, as well as, companies that utilized their services to gain new customers and create loyalty amongst existing ones.

Join moderator, Dorothéa Bozicolona-Volpe and Social Media Club of Atlanta on November 9th at 10:00 AM for this exciting dialogue about the wonderful addition this new avenue adds to the marketing landscape!

Speaker Info

Dorothéa Bozicolona-Volpe, Social Media Strategist & Marketing Technologist

Fluent in 4 languages and developing business for international brands (Fortune 500) via integrating social media and digital strategies, strategic partnerships, and marketing technologies. Social Media & Branding SME - teaches marketers how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans. Avid skateboarder who Tweets to relax.

Clients include Ryan Seacrest Productions, Chrysler, Cingular Wireless (AT&T), Georgia Tech, InterContinental Hotels Group, Mercer, Ogilvy & Mather, Reader’s Digest, Qualcomm, Turner Network Television, Coca-Cola, and others.

John Stupka,Blue MedSpa-President/CEO

John Stupka, a dedicated and passionate entrepreneur, launched Blue MedSpa to share a vision. This vision is to make a positive difference in the lives of our guests, the spa industry, and our supporting community. BLUE MedSpa is the Southeast’s premiere destination for traditional spa offerings combined with Anti-Aging, Appearance Medicine, and Wellness programs.

John Stupka is proudest of his current accomplishment, Blue MedSpa, chosen in its first year as one of the top 55 spas in the world by Condé Nast Magazine.  Creating Blue MedSpa has allowed John to reach a greater number of individuals, organizations, and charities.  John has donated his time and resources to many charitable organizations including; The Dallas Austin Foundation, Jane Fonda’s G-CAPP, AID Atlanta, Childkind, New Leash on Life, Project Open Hand, and The American Cancer Society.  He is a member of the International Spa Association and the Medical Spa Association. John’s commitment to health and wellness and his desire to educate, nurture, and promote the overall well-being of every client is his driving force and non-stop motivator.

Niya McIver, Candy Cake Company-CEO

Niya McIver is the owner of Candy Cake Company, a specialty dessert business established in April 2010. She graduated Florida State University in 2001 where she studied Business and Psychology.  After graduating, she entered the field of insurance, then moved on to merchandising for Neiman Marcus Direct corporate offices in Dallas, TX.  It was there that she was introduced to the mini dessert concept that would spark her entrepreneurial future. She realized that baking, which was once only an enjoyable past time, is where she would redirect her career.  Niya is a self proclaimed chocolate connoisseur and foodie in her own right. She resides in Atlanta, GA with her family.

Candy Cake Company is a specialty dessert business, providing cake truffles, cake truffle pops, and cake truffle kabobs.  Candy Cake Company is an event dessert catering and delivery service serving the metro Atlanta area and shipping nationwide.

Angélique Witcher, Fab'rik-Manager

Born in Lyon, France but grew up in Greensboro, North Carolina. I moved to Atlanta 5 years ago and finished my studies at UGA with a degree in Fashion Merchandising. Been with fab'rik since - started as a sales associate and am now the fab'rik midtown store's manager as well as the marketing manager for the company.

A shop-o-holic's dream, Fab'rik delivers high style without attitude or sticker shock. If you've seen it on the runway or the cover of a magazine, chances are you'll find it at fab'rik, minus the hefty price tags. All items are priced under $100 except for the extensive denim collection...we all have our vices. fab'rik looks out for those who appreciate a unique sense of style and therefore we only carry a limited quantity of each item. Those who shop in the boutiques already know the drill, first come, first serve. Clothing doesn't stay around long. The bad news...you have to be quick, if you like it you better grab it. The good news...you have the confidence that not everyone will be wearing your same outfit.

Ashlyn Seraphin, Gilt City-Atlanta Curator

Gilt City provides access to unique and coveted lifestyle experience in the world’s most dynamic cities—at insider prices. Each sale lasts a limited time and features a city’s most sought-after restaurants, spas, concerts, cultural offerings and more.

Gilt City provides access to unique and coveted lifestyle experience in the world’s most dynamic cities—at insider prices. Each sale lasts a limited time and features a city’s most sought-after restaurants, spas, concerts, cultural offerings and more. Gilt City currently features offers in New York, Boston, Chicago, Miami, San Francisco, Los Angeles, Tokyo, Atlanta, Dallas, Seattle and Washington, D.C. A subsidiary of Gilt Groupe Inc., Gilt City is headquartered in New York City with local curators in each market. To find out more please visit www.giltcity.com.

Patrick Best, Half Off Depot- Co-Founder

Patrick Best is Co-Founder and President of Halfoffdepot.com, one of America's Top 10 Deal Sites (USA Today - Sept. 2011). Before launching Halfoffdepot.com in April 2008, Patrick was the publisher of The Sunday Paper, an alternative newsweekly in Atlanta, GA. He was Advertising Director for Creative Loafing-Atlanta from 2000-2004. In the '90s, he published successful weekly arts and entertainment publications: Poets, Artists & Madmen, Atlanta Press and 99Xpress. Patrick is an avid writer whose essays and articles have been published in many newspapers and magazines, including Atlanta Magazine and The Atlanta Journal-Constitution. He's an '80s Hair Metal Band Historian and Ping Pong Master.

Half Off Depot isn’t just another online discounter. That’s because we do more than just scream and shout about Atlanta daily deals. Half Off Depot has the best offers on everything you love all the time. So there’s never any pressure to buy now or forever pay full price. At Half Off Depot, you’ll always save 50% - 90% on all of your favorite Atlanta restaurants, adventures, spas, services and more – whenever you feel like it and not the other way around.

Rob Stearns, Living Social-General Manager

Graduated from Emory Univ in late 70's,Spent 6 years in National TV sales with HRP TV, Sold over $81M of radio advertising in his career, 24 yrs at Jefferson Pilot's STAR 94 Radio as Sr. AE, LSM, and evnetually NSM. Has been the General Manager for Atlanta since March 2011.

LivingSocial offers daily deals on handpicked experiences that can be shared with friends. Our mission is to add surprise to every calendar. So we dig deep, pursuing both the things that define a place and the undiscovered jewels. We design total experiences that bring an adventurous, loyal new following to local businesses. Innovation and imagination have made LivingSocial the fastest-growing company in the social-buying category. We satisfy cravings for the new and different at significant savings. LivingSocial means living with real connection. We shape social lives.

Jamie Bendall, Punchline Comedy Club- Co-Owner

 Jamie Bendall did his first open mic in the fall of 1991 at a place called The Comedy Act Theater. Some of the other amateurs at that show included Don Curry, Bruce Bruce, Tim Murrary, Sommore, and Chocolate. Currently, Jamie is an attorney licensed to practice in New York, Georgia, and Massachusetts with the law firm of Bendall & Mednick (www.reallawyers.net).
His primary practice area is personal injury where he helps get justice for those who have been injury or killed by the negligence of others. Some call it ambulance chasing, but he calls it an honor…

Wednesday November 9, 2011 10:00am - 12:00pm
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

10:30am

CANCELED: Talking the Language: Enhancing Your Ministry Through Pop Culture

THIS EVENT HAS BEEN CANCELED.

 

Art has always been used to convey spiritual truth. Cathedral windows, cave drawings and the Psalms were all created to tell stories of faith.  Today we are surrounded by art in the form of music, television and film that is more popular and more accessible than ever. Yet we often miss the spiritual value of this art because so much of it either seems to have nothing to do with faith or threatens it. This workshop will teach you the role popular art plays in our society, the pitfalls, and most importantly how you can use popular art to enhance your worship and ministry by “talking the language” your people are already speaking.

Speakers
avatar for Scott Seeke

Scott Seeke

Scott Seeke is Pastor of The River Church in Alpharetta, where the worship and his messages are often enhanced by popular music, television and film. A writer for print and screen, he is best known for cowriting Get Low, a 2010 Sony Classics picture starring Robert Duvall, Bill Murray and Sissy Spacek, Scott is also a speaker on writing, faith, and sometimes both. You can find Scott on Twitter, Facebook, and his blog Script and Scripture, where... Read More →

Wednesday November 9, 2011 10:30am - 12:30pm
Virginia Highlands Church (743 Virginia Avenue NE Atlanta, GA 30306)

11:00am

Caring For Your Customers On Social Media

What's Up Interactive Presents "Caring For Your Customers On Social Media"


Today's consumer lives and breathes social media and as marketers it is crucial to care for them via multiple platforms. Learn about how AT&T and Georgia Aquarium support growing social audiences, develop ROI from social media, and mediate conversations happening online. This event will be moderated by Keith Meade, COO What's Up Interactive.

Attendees will have access into the Georgia Aquarium and discounted parking in the attached parking deck! You can visit all of the Aquarium's exhibits and galleries and stop for lunch in Cafe Aquaria!    

What’s Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers’ businesses. What’s Up delivers mobile app development; creative website design; social media marketing strategies; video production; innovative organic search marketing that successfully builds online audiences and email marketing solutions. What's Up's clients include AT&T, Georgia Aquarium, Georgia Lottery and Fox Television stations, among many others. To learn more, please visit whatsupinteractive.com and follow on twitter.

Speakers
avatar for Erik Larson

Erik Larson

Erik Larson is the Senior Project Manager of Social Media Strategy at AT&T- click here for more details.
avatar for Ashley Payne

Ashley Payne

Ashley Payne is the Manager of Digital Media at Georgia Aquarium- click here for more details. 

Wednesday November 9, 2011 11:00am - 12:00pm
Georgia Aquarium (225 Baker Street Northwest , Atlanta, GA)

12:00pm

Using Global Digital Technology to Stimulate America: Building Business Alliances Abroad & In America

The primary focus of the “Using Global Digital Technology to Stimulate America”  Panel Discussion is to identify ways Entrepreneurs can develop international business relationships using digital technology that can be translated into a positive means of economic development for the United States, create jobs and promote stabilization.

During this 60 minute brainstorming assembly participants can ping pong ideas around the forum with an assortment of notable pros highlighted on our panel based on their diverse lines of transnational trade in Real-Estate, Healthcare, Journalism, IT, Human Resources and Entertainment supported by their globaltechnological methods. Join the discussion by watching the simulcast via UStream, tweet using @StimulateAmeric and Skype to StimulateAmerica. 

We want to discover what is working, what doesn’t work, what we want to work and how to do it. It is our goal to share techniques, explore strategies and invent new ways we can use digital technology to bring liquidity to our country while savoring  international cuisine at this  indispensible lunch and learn.

Event Details:

12pm to 12:50pm: Lunch Recepotion at the Gallery

1pm to 2pm: Panel Discussion in the Auditorium 


www.StimulateAmerica.us
Speakers
SA

Selah Abrams

An international entertainment industry entrepreneur, former sound mixer for Cash Money and No Limit Records; Abrams grew a startup retail and wholesale clothing line from $1800 to several million in annual retail sales, franchised retail locations, and online sales before "e-commerce" was a foregone conclusion. Currently, Abrams works for Turner Studios (post-production house for the Turner Networks, CNN and outside clients), and managing an... Read More →
MD

Minister Derrick Grayson

Minister of the Electrik Church and much-sought after speaker with a fresh word for today's issues. Grayson's youtube channel, TMOTOFGA, boasts 4900 subscribers. On weekends, Derrick loves to embody Jimmy Hendricks on the stage with his band, The AXIS Experience. Grayson is a talented Network Programmer for MARTA.
EH

Eric Holden

Visual Media and Digital Branding Expert self-proclaimed Atlanta native. Eric uses his own unique, artistic style to break the mold and redefine contemporary visual media. After working with several start-ups, Eric created his own interactive design agency, Digital Coffee, in 2005. Over the years Eric's work has reached a wide range of companies and audiences, developing pieces for the prestigious LucasArts Productions and Blizzard Entertainment... Read More →
avatar for Tiffani Howard

Tiffani Howard

Tiffani Howard is the Founder and  President of Stimulate America INC , a Georgia Non-Profit organization which addresses the economic challenges of American citizens by providing resources to assist them in their recovery. 
SE

Sue Ellen Reager

Translation Software Programmer and the patented inventor of a language software bridge that enables computer applications for 200 languages and dialects used by Cisco Systems, Intel, Telecom Italia, MItel, Bell Canada and others. Winner of the Innovation Award. Reager speaks 10 languages. Currently, Reager is the leader in development of the “Go Global Supersite”, preparing to launch in early 2012. This Super-website is built to house... Read More →
MS

Miriam Salpeter

Owner and founder of Keppie Careers, a coaching and consulting firm helping job seekers and entrepreneurs leverage social media and other tools to achieve their goals. Major media outlets, including The Wall Street Journal and the New York Times and others have quoted her advice. In addition to her own blog, Miriam writes for U.S. News & World Report’s “On Careers” column. Her book, "Social Networking for Career Success" is available via... Read More →
DM

David M. Walker, Esq

Considered one of Atlanta’s top Business Attorneys specializing in working with start-ups, small and large corporations. Walker previously worked with large law firms that represent Fortune 500 companies. Walker served as President and Corporate Counsel for venture capital firm Hanson Gray and Company Inc, in which he was instrumental in taking a Korean company public in the US and raised over $20 Million in preferred private equity. Walker... Read More →

1:15pm

CANCELED: Social Media For Ministry - Engaging, Enriching & Expanding Your Community Through Social Media

THIS EVENT HAS BEEN CANCELED.

Social networking is not a trend - and your church needs to get ahead of the curve!  Join Kimberly for this condensed Social Media Intensive where she will share with you how to use social networking tools like Facebook, Twitter, LinkedIn, MeetUp and others to exand the reach of your church on the web.  In this intensive, we will explore:

  • The intersection of Social Media & Theology
  • Reasons for engaging social media in ministry.
  • How to articulate the role of social media in overall communication strategy,
  • How churches might apply uses for pages and groups on Facebook,
  • How to authentically, as communities of faith, increase traffic and likes on your Facebook page

http://vhchurch.org/
Speakers
avatar for Kimberly Knight

Kimberly Knight

Faith and Culture Track Leader

Wednesday November 9, 2011 1:15pm - 3:00pm
Virginia Highlands Church (743 Virginia Avenue NE Atlanta, GA 30306)

1:30pm

Designing Digital Experiences *WITH* Users

Many people in the user experience and usability community practice user-centered design (UCD). We design for user needs and tasks, which we uncover through interviews, laboratory sessions, and questionnaires either during or after use.

I will add to the set of tools for brand marketers and agencies to allow them to create products and services *WITH* their users. I'll help them understand how to shift their thinking away from thinking of users as experimental subjects and toward design partners. Then I'll set out methods, tools, and tips to use during their design processes (using case studies from our work for healthcare and automotive clients).

Speakers
Wednesday November 9, 2011 1:30pm - 2:30pm
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

2:00pm

How to Go From Bedroom Blogger to Paid Journalist

Join Creative Loafing Atlanta Food and Drink Editor Besha Rodell and Eater Atlanta Editor Jennifer Zyman as they discuss best practices for getting your blog noticed by editors of publications and websites and how to get hired!

Speakers
BR

Besha Rodell

Besha Rodell has been Creative Loafing's Food Editor and main restaurant critic since early 2006. Before that she was the restaurant columnist for the Raleigh/Durham Independent Weekly. She also worked for years as a cook, waitress and manager in some of New York and North Carolina's best restaurants. * - 2011 Association of Food Journalists, 1st place, Best Food Essay, all circulations, "Around the Clock at Waffle House". * - 2007... Read More →
JZ

Jennifer Zyman

Jennifer Zyman was born in Rio de Janeiro and raised in Atlanta by Mexican parents. She is a graduate of Emory University and California Culinary Academy in San Francisco. Jennifer runs “The Blissful Glutton” (www.blissfulglutton.com), an award-winning website where she writes about her culinary explorations around Atlanta and the rest of the world. She is now the editor of Eater Atlanta, as well as a contributor to Creative Loafing Atlanta.

2:30pm

Multicultural Advertisement & Social Media: The New Duo Of Big Business

 “The hardest thing for marketers is to turn over the brand experience to the community and let them define it.”– Eric Erwin, executive vice president of marketing and product development at Wilton

 This panel will address how the multicultural consumer coupled with the power of social media can make or break your brands (personal or company's) advertising, marketing, or public relations campaigns if you fail to address them.  

 

Speakers
JL

John Lawson

Named Small Business Influencer Champion by Small Biz Trends and Saviest in Social Media by Startup Nation, John Lawson, formally of Accenture consulting, today is an Ecommerce Business CEO, International Business Keynote Speaker, Award-winning Social Media Strategist, an American Express Featured Business and Commercial TV Personality and appeared on Fox News. Small Business Influencer - Champion Saviest in Social Media - Award Winner American... Read More →

Wednesday November 9, 2011 2:30pm - 3:30pm
W Downtown (45 Ivan Allen Jr. Boulevard, Atlanta GA 30308)

3:00pm

Should I Add Google+ to my Social Media Diet?

This session explores the position of Google+ in the social media landscape and its advantages/disadvantages for consumers and businesses.

Highlights will include recent innovations/additions to the Google+ platform, potential (rumored)
integrations with other Google services, privacy/publicity strategies, and case studies of
businesses/organizations who are active/effective in the space.

Speakers
avatar for Garrett Kuk

Garrett Kuk

Garrett is Social Media Strategy Partner with Speakeasy Media and helps small- and medium-sized businesses to develop & implement impactful social media strategy. He is a social media early adopter and excels at helping businesses grow and differentiate themselves via online presence and meaningful customer engagement. He is a Mailchimp Expert and is a member of PRSA Georgia, Social Media Club of Atlanta, and the Notre Dame Club of Atlanta... Read More →

Wednesday November 9, 2011 3:00pm - 4:00pm
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

3:30pm

CANCELED: Mobile Ministers Are Healthy Communicators

THIS EVENT HAS BEEN CANCELED.

 

Mobile Ministers Are Healthy Communicators: how smart phone, tablet and Internet tools create efficient and effective communication.

You know how to send a picture from your smart phone, read a magazine on your tablet and watch a movie from your laptop. But did you know you could track your mileage, broadcast your sermons, and collaborate on committee documents without going into the office? Learn tools and platforms to save you time, work virtually, increase your impact and engage with your community. We’ll also discuss why your community expects and needs you to be on the cutting edge of digital communication. Using your iPad, Android or laptop during this workshop is expected!

Speakers
avatar for Natalie Aho

Natalie Aho

I am a Communications Consultant for several organizations including the Center for Congregational Health, the Associated Baptist Press, and Alabama Cooperative Baptist Fellowship. I have a BS in Education from Baylor University and am earning my Masters of Science in Interactive Communications online through Quinnipiac University in New Haven, Connecticut. My husband, Chris, is the Pastor of Hillcrest Baptist Church in Mobile, AL. We... Read More →

Wednesday November 9, 2011 3:30pm - 5:30pm
Virginia Highlands Church (743 Virginia Avenue NE Atlanta, GA 30306)

4:30pm

Building Ambassadors in the B2B Space

Leveraging the AT&T case study, this session will showcase how to create internal and external brand ambassdors in the B2B social space.

Speakers
TN

Trish Nettleship

Trish Nettleship leads the AT&T Business Marketing organization social media efforts. She has spent the better part of her career helping business customers succeed. Previously supporting Small Businesses with a resource portal to help them increase productivity and grow their business, she ventured into social media with her role in small business marketing. But it wasn’t until 2009 when AT&T turned its social media eye to the... Read More →

Wednesday November 9, 2011 4:30pm - 5:30pm
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

5:00pm

Social Media for Job Seekers (Meetup in Alpharetta)

Job Seekers are invited to attend this free event to learn about LinkedIn and social media for their job search. Recruiters and career coaches will be on hand to review resumes and LinkedIn profiles.

Drop in between 5pm and 8pm for networking and learning.

 

Speakers
avatar for Brandy Nagel

Brandy Nagel

ROAM Atlanta Venue Leader

Wednesday November 9, 2011 5:00pm - 9:00pm
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

6:00pm

WOMMA Wednesday Mobile Mixer

Join Moxie Interactive, Fizz Marketing and Vitrue for a night where everything’s mobile…even the food! Come break up your week with a socially packed Wednesday night. We’ll be serving up food & cocktails, with a side of social and mobile trends. Find out what #HideAndTweet is all about and enter for a chance to win $100 iTunes gift card!

Moxie
384 Northyards Blvd. NW, Suite 480
Atlanta, GA 30313-2440

Sign up link: http://atlwinewed.eventbrite.com/


http://atlwinewed.eventbrite.com/

6:00pm

Atlanta Green Drinks (Pre-Party for Sustainability Track Tomorrow)

Join Atlanta's Green Community for Green Drinks!

http://www.facebook.com/event.php?eid=209474255789382

Join us for the Best Green Networking in the city with 

Atlanta's Core Green Community.
@ 5 SEASONS, WESTSIDE, UPSTAIRS IN THE SKY BAR!
- FREE TO ATTEND
- NO REGISTRATION OR MEMBERSHIP REQUIRED
- OPEN TO EVERYONE, BRING A FRIEND
- USE FACEBOOK 'PLACES' TO CHECK-IN TO THIS EVENT 
- SIGN-UP FOR THE REAL GREEN DRINKS EMAIL 
HTTP://WWW.ATLANTAGREENDRINKS.ORG
- VOLUNTEER?/ SPONSOR?/ QUESTION?
INFO@ATLANTAGREENDRINKS.ORG


ABOUT THIS MONTHS LOCATION.. 
5 Seasons is a locally owned and operated restaurant & brewery who is passionate about making GREAT FOOD and brewing GREAT BEER. They serve their guests in a fun, welcoming, unpretentious atmosphere. Most of the produce comes from small, local, organic farms. The chefs actually create 20-30 new specials every day with what comes in fresh from the farms. The Name 5 Seasons comes from the "5th Season", when things are ripe and in their peak condition! 5 Seasons brews about 100 different beers every year and the beer list changes on a continual basis. The kitchen makes almost everything from scratch. They bake their own breads and buns, make our own ice creams and sorbets, butcher our own meats and fish, and even make their sauces and salad dressings. You can eat every meal at 5 Seasons and never have the same thing twice! The 5 Seasons has several green practices including running their 1975 Mercedes firetruck from waste vegetable oil, and has even made beer from recycled rain water! 5 Seasons is always looking for new and exciting ways to develop and sale new products that are safe for the environment!

Door prizes- 5 seasons.
Music- Chris Cates

SPONSORS:
- CABLIK ENTERPRISES
- INMAN SOLAR

Wednesday November 9, 2011 6:00pm - 9:00pm
5 Seasons Westside

6:30pm

Developing a Social Media Strategy for Small Business

Develop your small business social media strategy in this hands-on session at Digital Atlanta. Maria Peagler, founder of SocialMediaOnlineClasses.com, award-winning indie-publisher, author, and veteran technology trainer, will guide you through a step-by-step, interactive session of building a solid social media plan based on your company’s unique products/services, market reach, customer demographics, your organization’s strengths, and staffing.  At the end of this session, you’ll have an individual strategy laser-focused for your business and plan for execution starting Monday morning. 

Maria will be available after the session for 15-minute social media assessments and questions about implementing your individual strategy.  A sign-up sheet will be available to sign up for these time slots.

Speakers
Wednesday November 9, 2011 6:30pm - 7:45pm
The Work Spot (3150 Main Street, Ste. 150, Duluth, Ga 30096)

6:30pm

Sharpie Slam: A Live Art Battle

Sharpie Slam is a live art competition betewen two teams of Atlanta’s up-and-coming artists taking on 6x8 FOOT walls!

The rules are simple: Each team has 90 minutes to cover the entire 6’x8’ canvas using only Sharpie Permanent Markers and Sharpie Paint Markers. No pencils or sketches are allowed and the teams will find out the theme at the event. The winning team will be determined by the AUDIENCE and guest judges, Mark Boomershine and Corey Barksdale!

Join us at the space next to The Sound Table (485 Edgewood Ave) for music, drinks and a night of live art as we blend the lines of art and digital!

Check out the artists who will be battling:

Kyle Brooks
Oliver Cesair
Jesse "Commence" Jager
Loretta Paraguassu
Michael Snyder
Shellton Tremble

Note: This event is FREE to all attendees. However, you must RSVP through Eventbrite and bring your ticket with you to the event, as well as a valid I.D. if you are 21+ and wish to drink.

 

Wednesday November 9, 2011 6:30pm - 9:30pm
The Soundtable (483 Edgewood Ave - Atlanta, GA 30302)

7:00pm

ATLBASHH

Come meet up with your virtual and your real life friends at the next ATL BASHH!

We're taking over the The Park Tavern Bar on Piedmont Park on Wednesday Nov. 9 from 7 p.m. to 10 p.m.

All ATL BASHH attendees gain FREE ACCESS to that night's Americana in the Park concert! You MUST RSVP to get in for free.

And if you check in on FourSquare, you will receive a FREE shot of Bacardi’s new spice rum!

As usual we'll have a free photo booth for you and your friends to get new awesome pictures. The fabulous Atlanta photographer Molly Egan will be behind the camera.

So tell your friends, tell your co-workers, tell your online buddies to meet you at the Park Tavern on Nov. 9! See y'all there!

More about ATLBASHH: Atlanta Big A** Social Happy Hour is a laid back mixer where you can meet fellow ATLiens. No one is selling you anything, no one is on the mic spreading the virtues of tweeting, and there are no games to get you talking (the atmosphere naturally encourages people to talk to strangers).

PARKING: Please note you may have to pay to self-park in the lot adjacent to the facility. It is $3 per car on a Wednesday.

http://www.eventbrite.com/event/1166999527


http://www.eventbrite.com/event/1166999527
Wednesday November 9, 2011 7:00pm - 11:00pm
Park Tavern (500 10th Street Northeast, Atlanta, GA 30309)

7:00pm

 
Thursday, November 10
 

8:30am

Nonprofit Social Media Coffee & Networking

Interested in meeting other Atlanta based nonprofit social media and online community managers? Come to the Nonprofit Coffee & Networking event!  Coffee will be provided by Everywhere.(http://beeverywhere.tv/)

Thursday November 10, 2011 8:30am - 9:30am
HandsOn Network (600 Means Street, Suite 210 Atlanta, GA 30318)

9:00am

Gamification: Forward-Thinking in Creation and Marketing Roles

Social media and digital games grow annually in offerings and use. Gamification and badges provide promotions-driven user action for ROI. MMO games and virtual worlds continue to offer marketing visibility. What's right for appropriate usage, and when should they be used?

Join the Atlanta Interactive Marketing Association Social Media SIG for this session on the psychology of gamification and how and when games can be used most effectively. Speakers include Rob Kischuk, founder of Bad.gy, and Gabe Aldridge, co-founder of The SuperGroup, moderated by Jake Aull, GSU adjunct instructor of social media marketing and SEO.

Thursday November 10, 2011 9:00am - 10:00am
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

9:00am

Is That You? Or Your Brand?

Do you ever wonder where the line is between the real you and your online persona?  Personal branding is all about promoting the “ideal you,” but it only works when it reflects the authentic individual behind the brand.  This session will explore ways to build your personal brand without losing sight of the real you.  Learn to express your personal value proposition, your unique vision and mission, and put your best foot forward without wearing someone else’s shoes.

Speakers
avatar for Joellyn (Joey) Sargent

Joellyn (Joey) Sargent

Joellyn (Joey) Sargent is principal of BrandSprout LLC, an Atlanta-based marketing consulting firm. A passionate advocate of entrepreneurship, Joey has founded 3 companies, was a key executive with two start-ups and has worked for Fortune 500 companies including UPS. Drawing on her global leadership experience in branding, strategy, communications and product management, Joey merges traditional marketing with technology, social media and... Read More →

Thursday November 10, 2011 9:00am - 11:00am
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

9:00am

Design Day at Atlanta Decorative Arts Center

Our goal is to bring designers to ADAC to learn about social and digital media that will help their businesses.  This day will be mostly focused on tactical advice and how-to rather than philosophical discussions.  Register here for this free event geared to the trade.

9:30am – 10:30am: PANEL | Why Social Media Matters for Your Design Business

10:45am – 12:30pm: Table Tactics | Top Tips for Online Channels.

A table will be dedicated to each of the topics (Facebook, Twitter, blogging, etc.), with a moderator set to provide top tactical tips for using each.  Attendees will rotate from table to table at set intervals so that everyone has the opportunity to visit each table.

1:30pm – 3:30pm: Expert Speed Dating

One-on-one time with social media experts, hosted by ADAC showrooms

Speakers
avatar for Russ Sauvé

Russ Sauvé

eCommerce & Social Media Manager, Fox Theatre
Russ guides interactive marketing for the Fox Theatre including; search, retargeting, social media, email marketing, and onsite digital signage. Prior to joining the Fox, Russ was the Event Services Manager for The Cobb Galleria in Atlanta, Georgia, and Theatre Manager for The Classic Center in Athens, Georgia. Outside of the Fox Russ is passionate about craft beer, delicious food, Las Vegas, music, and the Georgia Bulldogs.

Thursday November 10, 2011 9:00am - 3:30pm
Atlanta Decorative Arts Center (351)

9:30am

Atlanta’s Big Four – Air, Water, Land and Transportation: Is anyone listening?

Join us for a panel discussion with some of Atlanta's leading communicators in the Sustainability community. We'll be discussing leveraging social media to get your message out and some of the challenges/barriers/frustrations of communicating pertinent messages in a world overloaded by  information.

9:30am

Nonprofit Digital Strategy Forum

The Nonprofit Digital Strategy Forum will feature 10+ discussion tables, all staffed by leaders in nonprofit technology, all leading relevant, timely discussions and Q&A on topics you care about.

Participants can rotate to different tables/topics during the session, learn best practices & innovative approaches, hear about new tools and get answers to burning questions.

Additionally, experienced table hosts will provide session take away materials.

Check out a sampling the amazing line up of speakers and topics:

Facebook for Museums and Attractions

Trevor Beemon, Manager of Digital Communications, Atlanta History Center  I  Margaret Mitchell House
These days, people don’t really seek out information about you or your offerings- you need to give it to them. The easiest and most cost-effective way to accomplish that is by using social media sites like Facebook. In this discussion, you will learn how to use social tools and applications to enhance your Facebook page and increase your fanbase and user engagement.

Unlocking Online Engagment, Danica Kombol, Everywhere

Social Media is as much about engagement and cultivation as it is about raising money. As with any fund-raising effort, you have to build your case and develop a relationship before you make an ask.  Join Danica Kombol, owner of the successful Social Media Marketing firm Everywhere, in an engaging discussion.  Everywhere holds the Guinness record for their Social Media for Social Good campaign #BeatCancer.

How to Recruit and Engage Social Media Volunteers, Chad Elkins, Social Strategist, Engauge
Don’t have the resources to hire a someone to do social media for your organization?  Learn how to recruit a volunteer to develop and execute your social media strategy and how to direct them to success.

Measurement & Analytics in Social Media
Michael Nealis, Interactive Strategy Coordinator, Points of Light Institute
Wondering how to best demonstrate the efficacy of your social media efforts? Michael Nealis will help you think about what to track and measure, and how to analyze the results.

Incorporating Social into Event Fundraising, Cristin Jordan, Community Manager, Engauge
Spread the word about your fundraising event using social media by sharing content, enabling your volunteers and engaging new prospects.  Learn how to integrate social into event fundraising.

Imagine an Online Community of Volunteer Leaders
Jessica Kirkwood, Vice President, Interactive Strategy, Points of Light Institute
What if there was an online community for volunteer managers and leaders? What would motivate you to participate and/or to encourage your volunteer leaders to engage? Join this discussion about the future of volunteer management collaboration.


How to Craft Great Content to Grow your Fanbase, Lindsay Reene, Community Manager, Engauge
While it’s important to promote a brand’s mission in social, constantly talking about internal activities may not keep fans coming back.  Learn ways to craft content that engages current fans and encourages them to share your page and information with others to grow your page.  

Real time is the new time,

Lauren Thomas, Digital Strategy Analyst, Nurun

Blake Canterbury, Founder and CEO of BeRemedy

Dantes Rameau, Co-Founder and Executive Director of the Atlanta Music Project
Social media is a powerful communication platform for addressing community challenges and affecting change in real time. Learn how to leverage blogs, Twitter, Facebook and traditional media to empower communities, engage users, and create change “at the speed of social media.” Join the conversation!

From the Ground Up: Developing tools and strategies for your organization and your community, James Kelley, h2b creative, Director of Digital Strategy

You know your goals and you know your community's needs but how can I connect the two? Learn how to bring everything together into one dynamic and influential strategy. By developing a comprehensive strategy for your organization, you will be able to amplify your message and build advocacy for your brand, your cause, and your community.

Cultivating an All-Ages Online Community

Cliff Seal, Online and Creative Media, Mt. Bethel UMC

Description: Engaging multiple generations in a conversation about you can be daunting. How can you appeal to the zealous teenage volunteer and the technology-wary senior citizen at the same time? We'll discuss why this is important and I'll offer common sense methods for having an enticing online message without favoring age groups.

Innovative Apps & Tools to Extend Your Organizational Reach
Steven A. Shapiro, PMP®, Volunteer Director (fmr Technical Director), Architecture for Humanity Atlanta
Innovative tools any organiztion should be using to broaden your reach and both engage and grow your followers and volunteers.

Show Me the Money! Interactive Fundraising on a Budget
Liberty White, Founder, CHOZEN AWARDS
If you've ever looked at neighboring nonprofits and what appears to be a successful social marketing and fundraising campaign, and thought, "That's a great idea, but we don't have the funds or time to do that," this table topic is for you. Together we will explore and discuss the latest tools, programs, and trends that will best meet your needs, available staff, and resources to help your organization build and grow a solid interactive giving campaign. 

Teaching Your Mom to Fundraise Using Social Media

Sarah CroninE-Philanthropy Coordinator, Alzheimer's Association, Georgia Chapter and Shannon Primm, Metro Development Manager, Alzheimer's Association, Georgia Chapter

Being able to fundraise using Social Media as an organization is great! The real impact comes when you are able to have your supporters fundraise using their own social networks. This can be a challenge when you have a variety of constituents- both in demographics and social media experience. Learn how to best help your fundraisers help you by making social media fun, easy, and effective.

Thursday November 10, 2011 9:30am - 11:30am
HandsOn Network (600 Means Street, Suite 210 Atlanta, GA 30318)

10:30am

Social CRM and ROI

Social CRM is a concept suggesting that Customer Relationship Management (CRM) systems should be highly integrated with social media and other available customer internet data sources to produce a more in-depth, informational, and business intelligence-driven customer information set. This session  explores the relationship between social networks and CRM platforms, from both a strategic and technical viewpoint. Third-party applications that help capture and transmit social data to CRM systems are explored. Finally, decision making and sales process based on this enriched customer information set is treated, with a look at return on investment of these initiatives.

Speakers
Thursday November 10, 2011 10:30am - 11:30am
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

11:00am

Reporting on News and Politics

Join this panel discussion lead by Andisheh Nouraee (CARE.org), and featuring Thomas Wheatley (Creative Loafing), Gwynedd Stuart (Creative Loafing), Rich Sullivan (DaveFM) and Allison Fabella (Atlanta Journal-Constitution) as they discuss how political campaigning and how reporting on news and politics have changed with the mainstreaming of Twitter and Facebook, and how traditional media outlets have directed their reporting standards.

Speakers
AF

Allison Fabella

Allison is the SEO Manager/Social Media Manager at the Atlanta Journal-Constitution. There she manages search marketing and social media strategies for AJC websites including ajc.com, accessatlanta, ajchomes.com, ajccars.com, and others. Allison is also a founding member and VP of Programming, SEMPO Atlanta.
AN

Andisheh Nouraee

Andisheh Nouraee is a writer for CARE, one of the world’s largest humanitarian aid agencies, and a former columnist and illustrator for Creative Loafing, an alt-weekly newspaper in Atlanta. His book Americapedia: Taking The Dumb Out Of Freedom was published in July. www.Andisheh.com
GS

Gwynedd Stuart

Gwynedd Stuart is a Staff News Writer for Creative Loafing Atlanta. In 2009 she won an award for long-form journalism from the Association of Alternative Newsweeklies for her work at Folio Weekly in Jacksonville, FL.
avatar for Rich Sullivan

Rich Sullivan

Radio host at 92.9 dave fm in Atlanta, 2-6pm | Rich has worked in radio in Atlanta for 16 years. | He uses social media to promote his charitable endeavors as well as rally people to be involved in local politics. In August of 2010, Rich started a Facebook page, Georgians for Sunday Alcohol Sales. This page along with the activity generated by it was instrumental in getting SB-10 passed.
TW

Thomas Wheatley

An Atlanta native who spent nearly 12 lost years in the suburban wilderness, Thomas is an award-winning Creative Loafing staff writer who covers transportation, the environment, urban development and state and local politics. A graduate of the University of Georgia and former New Yorker, he enjoys crossword puzzles and C-SPAN. He has an intense fear of spiders, clowns and old black-and-white movies in which men court women. Prior to joining CL... Read More →

Thursday November 10, 2011 11:00am - 12:30pm
W Downtown (45 Ivan Allen Jr. Boulevard, Atlanta GA 30308)

11:30am

Online Marketing Unmasked

Between websites, search engine optimization, search engine marketing, email, blogging, social media, conversion rates and the rest of it, online marketing can be a nebulous and confusing topic for business owners. What should I invest in? What kinds of results should I expect? How do these initiatives interact with each other? What does it take to be REALLY successful online? We'll break these topics down to their basics, discuss winning strategies and separate the truths from the myths. We'll also discuss warning signs that a vendor may be taking advantage of you.

Speakers
avatar for Erik Wolf

Erik Wolf

I help small and growing businesses get more ROI from their online marketing initiatives -- designing websites that work, using blogging as the centerpiece for a content marketing strategy, optimizing search engine marketing efforts and improving lead conversion. I'm also co-author of Marketing Unmasked, founder of Zero-G Creative and an avid supporter of Atlanta's small business community.

Thursday November 10, 2011 11:30am - 1:00pm
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

11:30am

Energy Efficiency - Communicating Low Hanging Fruit

After leaving a very successful tenure at the City of Altanta, Mandy Mohoney is now with the Southeast Energy Efficiency Alliance. Now facing communicating energy efficiency to the Southeastern US, Mandy will share how her new position is helping the region change the way we think about our power usage and how the usage of new social media strategies are assisting in that strategy.

Presented by:

Womens' Network for a Sustainble Future

Speakers
avatar for Mandy Mahoney

Mandy Mahoney

Mandy is passionate about Sustainability with a special focus on sustainable agriculture. Serving on the board of Georgia Organics, allows her to support the sustainable food movement which includes local farmers, restauranteurs and even a couple of chickens who lay beautiful eggs. During the day, Mandy is the Director of Management and Strategy for the Southeast Energy Efficiency Alliance in Atlanta, Ga. She will focus on organizational... Read More →

1:00pm

Bringing Real World Results from Online Campaigns

Anyone can blog, tweet and email in an attempt to drive people to a website and measure its success. But it's a whole different story to drive people to physically take action from online campaigns. Whether you're a non-profit, business, or startup: this is what you've been waiting for.

Speakers
Thursday November 10, 2011 1:00pm - 2:30pm
HandsOn Network (600 Means Street, Suite 210 Atlanta, GA 30318)

1:00pm

Social Media Action Plan for Small Businesses: Maximum Impact for Minimal Cost

Did you start out excited about social media, then running your business got in the way? Before you knew it, you hadn't updated your Facebook page in a week, you forgot your Twitter account name, your blog stopped working, and you’ve forgotten your password to your email marketing program.  NO MORE! Learn how to get maximum social media results for minimal cost and effort.   You'll discover how to stay on track by creating an actionable plan, with assigned responsibility, and mapping out a schedule for the entire year.

Maria Peagler, founder of SocialMediaOnlineClasses.com, award-winning indie-publisher, author, and veteran technology trainer, will be leading this workshop and will be available after the session for mini-social media assessments and questions about implementing your individual action plan.  A sign-up sheet will be available to sign up for these time slots.

Speakers
Thursday November 10, 2011 1:00pm - 2:30pm
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

1:30pm

How to Acquire More Customers: The Killer Business Strategy

In this presentation, “How to Acquire More Customers: The Killer Business Strategy,” Ken will explain why customer acquisition is the most essential strategy in your marketing arsenal and why conversion is the single most powerful lever in your marketing process. He will share some of the most common mistakes companies make that kill customer acquisition along with the basic “killer business strategies” that can be used to organize business efforts and drive long-term profits and customer growth for businesses. It’s this strategy that has led Ken and his agency to generate billions of dollars in revenue for its clients.

Speakers
Thursday November 10, 2011 1:30pm - 2:30pm
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

2:00pm

The State of Solar in Georgia: The Technology is Here!

A panel of Georgia's Solar leaders will discuss how solar is growing rapidly in the state of Georgia. They will also dicuss how they are effectively commuinciating succeses and debunking some of the misleading information about solar that exists in Georgia.

3:00pm

5 Steps to Modern Marketing

Before you spend a single dollar on marketing, get started at this interactive workshop to discover 5 steps to modern marketing. Discover how to focus your plans before you’ve wasted money on “me-too” marketing. Learn which marketing channels and which mix of those channels offer the best potential for increasing your sales. So BYOL (bring your own laptop) or JBAP (just bring a pen) because you’ll create a custom marketing profile and outline of a plan – one that identifies the best marketing mix and communication channels to reach your customers. Stop wasting money; start here and learn how best to say it and sell it!

Speakers
avatar for Jenny Schmitt

Jenny Schmitt

Communications Strategist | Silo Slayer | Speaker | Organizational 'Unstucker' | Conversation Starter | Fierce Redhead | First Employee at CloudSpark

Thursday November 10, 2011 3:00pm - 4:30pm
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

3:00pm

Web Video 101: Easy strategies to engage your audience with video

Bring a camera, a tripod, and get ready to become a web video producer. This session will be a hands on workshop that covers the basics to help attendees start producing simple, and effective web videos.
This session will address: affordable production equipment, production techniques, storytelling, legal
considerations, software, social video networks, and how to start leveraging video for business, and branding. You'll also learn basic shooting and lighting techniques, how to capture optimal sound, and basic editing.

Speakers
AC

Amani Channel, MA

Amani Channel is a specialist in traditional and digital media. During his career he's worked as a news reporter, content/community manager, media consultant, and he's an award-winning video producer. He currently serves as a Sr. Producer at KEF Media, a company that specializes in broadcast PR. Channel has worked with brands and organizations that include Coca-Cola, Hershey's, Chick-fil-A, Popeyes, Masterbuilt, Kennesaw State University, the... Read More →
JF

Jeff Funk

Jeff Funk is an Emmy, Promax, and Addy Award-Winning Writer, Producer, Multi-Platform Content Creator, Coach and Speaker. He's experienced in executing strategic communications as well as content that magnify brand recognition across multiple media platforms (TV, Online, Radio, SMS, Multimedia, Print) and is responsible for brand activations that generate revenue, bolster viewer engagement, ratings as well as streamline sales workflow... Read More →
LT

Lamar Tyler

Lamar Tyler is a filmmaker, blogger, father and husband with over 15 years of technology experience in industries such as Government, Telecomm, Healthcare and Broadcast Television. | Along with his wife Ronnie, Lamar has built a social media movement around the promotion of marriage in the African American community. The Tyler’s were recently selected by Essence as a Power Couple on The Move on a short list of 23 couples that included... Read More →

Thursday November 10, 2011 3:00pm - 5:00pm
Hudson Grille - Midtown (942 Peachtree Street NW, Atlanta, GA 30309)

6:30pm

Sexting, Snafus and other Social Media Mistakes

Flirting between consenting adults is human nature, and technology has helped some people take it to extremes. Mistakes are human nature too, and when the two combine, relationships and careers can spiral downhill. This isn’t just about what prompts people – even public figures – to “sext;” it’s about social media’s ability to become an extremely public “lie detector” – putting the best and the worst of human nature out for everyone to see. It also covers common social media mistakes of all types, and ways to avoid them.

Thursday November 10, 2011 6:30pm - 8:30pm
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

6:30pm

Social Media for nonprofits, Taking online communities offline, Growing a sustainable nonprofit

A session to convey elements of an effective strategy and execution of a social media strategy for nonprofits and socially conscious SMBs. Emphasis will be placed on incorporating social media into existing activities.
Session: 1hr - 30min discuss 30min Q&A

Speakers
avatar for Mike Lorey

Mike Lorey

Mike Lorey is an Atlanta-based creative professional and fermentation fanatic. His creative services company Rationally Creative showcases his passions for small business, local food/drink, and sustainability. He’s also a Crop Mob Georgia Founder & Mob Boss, member of the Georgia Organics Communication Committee, and starting a Meadery called Obec Medovina.

Thursday November 10, 2011 6:30pm - 8:30pm
The Work Spot (3150 Main Street, Ste. 150, Duluth, Ga 30096)

7:00pm

11Alive's Digital Apprentice Finale Party

Want to party at 11Alive? Come out for a social-media mixer to find out who will be 11Alive’s Digital Apprentice. You'll get food from Ruth’s Chris Steak House, an open bar compliments of Godiva Vodka, cake pops from Candy Cake Company and a photo booth by OMG Booth! A panel of judges will choose the 11Alive Digital Apprentice and award the winner Live at the event. Complimentary valet parking included. Tours of 11Alive Studios available.

You won’t want to miss this Digital Atlanta event!


http://bit.ly/nJawJ4
Thursday November 10, 2011 7:00pm - 10:00pm
11Alive (One Monroe Place, Atlanta, 30324)
 
Friday, November 11
 

8:30am

Establishing Corporate Social Media Policy

A panel discussion - including representatives from a few of Atlanta's largest companies - on how corporations are establishing social media policies.

Topics we will address will include

  • When you created your first social media policy, what was your primary concern? Has that primary concern changed over time?
  • What are the essential elements of a corporate social media policy, in your experience?
  • What is the single biggest stumbling block companies need to overcome as they implement and execute on a social media policy?
  • Some companies have adopted a laissez faire attitude towards employee use of social media. How significant is the risk of having a crisis situation?
  • We know recruiters are looking at social media profiles before hiring. Are managers monitoring employees? Is this casual or part of protocol?
Speakers
avatar for Brandy Nagel

Brandy Nagel

ROAM Atlanta Venue Leader

Friday November 11, 2011 8:30am - 10:30am
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

10:00am

Attracting Fans and Engaging Your Community - Entertainment Blogging And Social Media

Emma Loggins is the founder and editor of the popular entertainment site FanBolt.com where she blogs daily on the latest entertainment news, DVD reviews, her opinions on current happenings in the media, screening/filming/casting opportunities, and more. The site currently has over 120,000 registered members and receives an average of 950,000 hits per month. Emma will be sharing some of her story from how she got started to how she keeps her community of readers and contributors engaged and coming back to her site over and over again. She will be also sharing a couple case studies about how the entertainment industry is using blogging and social media to reach out and engage fans as well as bloggers - including how Atlanta Film Studios plans on using social media to attract projects and engage fans.

Speakers
avatar for Emma Loggins

Emma Loggins

Emma Loggins is the founder and editor of the popular entertainment site FanBolt.com where she blogs daily on the latest entertainment news, movie/TV reviews, her opinions on current happenings in the media, screening/filming/casting opportunities, and more. The site currently has over 120,000 registered members and receives an average of 950,000 hits per month. Emma also runs a web design firm LNP Studios where she helps... Read More →

11:00am

SEO On a Budget: Do This Not That

If the thought of implementing an SEO strategy seems too daunting for a small business owner like yourself, then this workshop is for you.

Rather than tell you what to do, we’re going to show you what to do (and what not to do) through case studies, examples, graphics, and stories. We’ll review the basic fundamentals of SEO and share action strategies that you can take away and implement immediately.

Get ready to take notes as we discuss the myths, misunderstandings and must-do action items to start kick-start an effective SEO strategy.

 

Bring your laptop, or go old school with pen and paper.

Speakers
avatar for Jenny Munn

Jenny Munn

Jenny Munn is a freelance Atlanta Copywriter who specializes in SEO and website copy. She helps clients promote their products and services and execute their marketing, communications and PR strategies—online and offline. Jenny has had the privilege of writing copy for The Home Depot, Georgia Pacific, The Real Chow Baby, SunGard, and many other agencies, SMBs and solopreneurs. Through a DIY SEO strategy, Jenny generates 50% of her... Read More →

Friday November 11, 2011 11:00am - 12:30pm
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

11:30am

A Grassroots Approach To Social Gaming

A casual conversation on taking a game from idea to implementation, the steps involved, potential barriers to market. This session will not address the technical aspects of database development.

 

 

Speakers
avatar for Mickey Desai

Mickey Desai

Mickey Desai's career path has wound its way into and out of the corporate sector. As an entrepreneur, Desai founded The Nonprofit Snapshot, a micro-assessment and dashboard for nonprofit organizations.  Most recently, he co-founded Cherry Belly, LLC to create a different offering of online games, referring to this startup endeavor as "the most fun and frightening thing I've ever done."  Desai remains active in the nonprofit world... Read More →

1:00pm

Extras Casting Atlanta - Using Social Media To Cast Extras And Local Talent

Atlanta based company that specializes in casting for feature films, TV shows, commercials, and print. Credits include "The Walking Dead, "The Blind Side", "The Three Stooges", Zombieland", "X Men:First Class", "Fast Five", "We Are Marshall", "ATL", and "Hall Pass". Learn how we use social media to cast extras and local talent to be in these projects. 

Speakers
avatar for Extras Casting Atlanta

Extras Casting Atlanta

We started as independent contractors in 2002 and have been doing it ever since. Patrick Ingram, Janel Bersabal, Nathan Wright and Adam Rosenberg comprise of Extras Casting Atlanta. 

2:00pm

Promoting Your Events Through Social Media

When you're hosting an event you want the right people to attend so you've got to get the right message to the right people. Find out how to promote your event to increase attendance, encourage engagement during your event, and get feedback after your event using the power of social media.

Speakers
MJ

Melanie Jean Romanaux

My team of social media specialists will help you create a strategic approach to social media in order to achieve your overall business goals. Need better customer service channels? Social media will work well for that. Want a community to spread your message for you? Social media can help you identify influencers who will tell others who you are. Need to establish yourself as a thought leader and expert? Use social media strategically to... Read More →

Friday November 11, 2011 2:00pm - 4:00pm
Roam Atlanta (5815 Windward Parkway Alpharetta, GA 30005)

2:30pm

Digitainment and the Effect of Disruptive Social Media

How entertainment is made and marketed today has changed dramatically.  Film, music, and gaming is now viewed on 3 screen technologies and distributed in multiple ways which were virtually non-existent a decade ago.  Films have changed. TV has certainly changed.  Music distribution has changed.  Gaming and platforms have changed.  We all feel the need for speed.  And we all wonder what is next and how have and will social media platforms disrupt the industry.

This presentation and lively discussion will center around changes in the industry, its technology, what will it take to achieve adoption, and how you must be prepared to do business differently.

 

Speakers
avatar for Dan Webber

Dan Webber

Dan Webber is President and Co-Founder of Digitainment Georgia, an organization which fosters digital entertainment collaboration and innovation to create jobs in Georgia.   He is also Co-Founder and Vice President of the Social Executive Council – a non-profit professional organization for | senior executives to collaborate on developing enterprise-wide social business | strategies. He is currently CIO of Prime Holding BV... Read More →

4:00pm

Merging Digital and Entertainment - A Closer Look at What is Happening and What is Possible

The Media and Entertainment industry is at a crossroads – with both opportunities and challenges as it works to meet  demand for high-quality content through multiple devices. New revenue opportunities are arising with new ways to deliver content monetizing new content capabilities and services in different segments (broadcast, film, telecom, mobile, retail), across a multitude of screens and devices). Join us as we walk through some exciting examples of this evolving industry vertical.  

 

Chris Ritger

Chris Ritger is part of the Digital Distribution and Business Development team at The Weather Channel where he specializes in strategic partnerships, distribution and new revenue opportunities across all digital properties including web, mobile, video, tablets and other emerging platforms. Previously, Chris identified and evaluated new business opportunities for an early stage venture capital firm/technology incubator. Chris received his undergraduate degree from the University of Virginia as well as an MBA from the University of Georgia."

 

 

Speakers
avatar for Denise Elsbree

Denise Elsbree

Denise Evans Elsbree is Chief Executive  of Trio media group which is a full-service advertising, PR, interactive and new media company. Trio also has a full TV/Film production division that produces HealthWatchMD as well as other entertainment projects.  Denise advises clients on social media strategies with LinkedIn, Facebook, Twitter, Google Plus and blogging to increase brand strength and sales. Denise is an experienced technology... Read More →

5:30pm

Closing Party at Fado sponsored by Vitrue

Join us as we wind down from a busy week of events during Digital Atlanta.  We'd love it if you would RSVP so we have an idea of how many people are coming! 

Vitrue is going to be sponsoring some cool stuff! You do NOT want to miss this event. 

Friday November 11, 2011 5:30pm - 8:30pm
Fado Irish Pub (273 Buckhead Avenue, NE Atlanta, GA 30305)
 



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