“The hardest thing for marketers is to turn over the brand experience to the community and let them define it.”– Eric Erwin, executive vice president of marketing and product development at Wilton
This panel will address how the multicultural consumer coupled with the power of social media can make or break your brands (personal or company's) advertising, marketing, or public relations campaigns if you fail to address them.
Speakers 
Named Small Business Influencer Champion by Small Biz Trends and Saviest in Social Media by Startup Nation, John Lawson, formally of Accenture consulting, today is an Ecommerce Business CEO, International Business Keynote Speaker, Award-winning Social Media Strategist, an American Express Featured Business and Commercial TV Personality and appeared on Fox News.
Small Business Influencer - Champion
Saviest in Social Media - Award Winner
American Express Open Forum Contributor
Amex Featured...
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7 Interested
Number reflects attendee interest not registrations or attendance. Get there early!
