In today's technology landscape, social media is everywhere, and every brand, company, organization, and person is trying to figure out how best to use it. Brands in particular strive to maximize interaction with consumers and drive sharing of their name and products. With the rise of Zynga in particular, brands have started marketing within social game environments. For example, you can shop at Old Navy in CrowdStar's "It Girl" or buy a slurpee from 7-11 in Zynga's ”FarmVille." While brands can reach their audience from this perspective, there is still something lacking in the interaction. Enter real social creation.
Join Marshall Sees Jr, founder of gaming start-up MOWGLI to learn how brands are creating games that enable people to create something real, with their friends, and then take it outside the game. For example, MOWGLI's game Songster enables users to easily create original music by dragging and dropping loops in a game environment. This act of creation results in a significantly more compelling reason for users to share what they've done. The exciting thing is that the concept of real social creation can be harnessed by any company in a way that drives their consumers to a deeper interaction and connection with the brand online.