The Anthropology of Mobile Apps: What You Need to Know to Build an Effective Mobile Strategy
The mobile landscape is as broad and varied as any landscape that businesses have ever been challenged with supporting - arguably, even larger. So how do we begin to navigate these unchartered waters to begin to create a mobile strategy that fits our business? In this discussion, we'll explore some of the major "cultures" (platforms) in terms of their populations (market share and demographics), customs (behaviors, habits and expectations), governances, user interfaces, and belief systems in order to assist in creating an effective mobile development strategy. We'll also provide concrete development recommendations that businesses can begin implementing today.
David Reeves builds bridges between man and machine. His notable background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. As CEO of Romp Interactive, Reeves is a leading mobile strategist for many Fortune 500 companies and non-profits including AT&T, GlaxoSmithKline, 20th Century Fox, and the Leukemia and Lymphoma Society.
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