In this presentation, “How to Acquire More Customers: The Killer Business Strategy,” Ken will explain why customer acquisition is the most essential strategy in your marketing arsenal and why conversion is the single most powerful lever in your marketing process. He will share some of the most common mistakes companies make that kill customer acquisition along with the basic “killer business strategies” that can be used to organize business efforts and drive long-term profits and customer growth for businesses. It’s this strategy that has led Ken and his agency to generate billions of dollars in revenue for its clients.