Stuff Mom Never Told You is a podcast hosted by women that focuses on female-related topics, including pregnancy, dating and beauty. Instead of getting stuck in the women’s niche, we’ve won over a robust, interactive male audience by building credibility and keeping the conversation open to everyone.
This presentation includes online gender dynamics and niches, examples of how a women’s interest
podcast wooed male listeners and broadened their audience demographic and why dissolving digital
gender niches matters. This session also incorporates perspectives on finding and creating a niche and/or expanding an audience beyond a particular niche.