Between websites, search engine optimization, search engine marketing, email, blogging, social media, conversion rates and the rest of it, online marketing can be a nebulous and confusing topic for business owners. What should I invest in? What kinds of results should I expect? How do these initiatives interact with each other? What does it take to be REALLY successful online? We'll break these topics down to their basics, discuss winning strategies and separate the truths from the myths. We'll also discuss warning signs that a vendor may be taking advantage of you.